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Consumers will enjoy a suite of loyalty incentives for each outdoor gear purchase across more than 100 stores via the Active Junky website
Digital content and commerce company, Purch, has acquired Active Junky, a loyalty platform which affords users rewards and incentives in exchange for their engagement. The move supports the former’s goal to grow its shopping community as well as gain an expansive customer loyalty base to serve its outdoor enthusiast market.
With offices in the United States, United Kingdom, France, Italy, and Germany, the brand caters to a monthly audience base of 100 million consumers. The acquisition will allow the same to earn cash back rewards on every gear purchase made via more than 100 stores of their choice by clicking through the Active Junky website.
Meanwhile, users may also browse, search as ell as compare prices and reviews on the best outdoor gear products. As part of the Purch family of brands, Active Junky will remain a stand-alone property which backs the active outdoor vertical market. The anticipated roll-out of its customer loyalty platform across Purch’s properties is slated for early 2016.
“The cornerstone of Active Junky’s model is cashback; they also identify deals, coupons, and often work with partners to customise special offers exclusively for members. We believe developing these kinds of member services across our portfolio of brands will augment our strategy of unifying content, commerce and community,” said Greg Mason, CEO of Purch.
“Active Junky will also accelerate our move into an attractive and highly-lucrative new category, Outdoor Goods, targeting the outdoor enthusiast. The outdoor recreation market generates upwards of $600 billion a year in consumer spending, and the research characteristics in product selection are very similar to our experience in the tech vertical.”
In June this year, Purch closed a $135 million investment round from Canso Investment Counsel to fund strategic acquisitions like Active Junky, accelerate the company’s already strong organic growth as well as continue Purch’s disruption of the digital publishing model.
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