Ahead of the Barbie movie release, Proper Snacks is rolling out a Barbie-themed corner shop in London this month.
As excitement mounts for the upcoming Barbie movie, Proper Snacks and Barbie have collaborated to celebrate a new Barbie culture. Whether it’s a Barbie-themed popcorn pack or Barbie-inspired nail art, people of all ages are eager to wrap themselves with Barbie essentials.
Following the hot pink craze, from the 20th to the 23rd of July, Proper Snacks is bringing Barbie culture to its Corn-er shop. Barbie fans can witness and visit the pink-hued pop-up shop this month in Shoreditch.
Here, fans of all ages can pamper themselves with the ultimate Barbie party and popcorn-filled aisles. The Proper Snacks Corn-er shop also sports sparkling Barbie nail art and tooth gems waiting for you in the ‘glow up’ room.
With the Proper Snacks x Barbie collaboration, fans can enjoy a party atmosphere with guest DJs, special voguing performances, and sweet popcorn packs. Going all out with the theme, Proper Snacks will also paint London buses in an innovative pink popcorn design.
Proper Snacks will also launch a limited-edition Proper x Barbie Sweet Popcorn. The promotional package will hit shelves soon in Asda, Sainsbury’s, Aldi, Amazon, and Ocado.
Not letting go of the hype of the Greta Gerwig-directed movie, Proper Snacks is also offering a giveaway. By participating, Barbie fans can get a chance to enjoy an exclusive edition of the Proper x Barbie Sweet Popcorn.
Proper Snacks co-founder, Cassandra Stavrou, regarded the Barbie movie as a “…huge cultural moment this summer.” Addressing the Proper x Barbie collaboration, Stavrou said, “The similarities of Proper’s playful positioning and the bright, fun tone of Barbie make for a game-changing partnership for our target audience.”