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Lingerie Brand, Panache, Reveals More Than Half of Women Have Never Had a Professional Bra Fitting
Panache, the leader in lingerie for D+ cup sizes, launches “Find Your Fit” – a new, global campaign that celebrates the “wow!” moment when a woman receives a bra fitting and finds her perfect bra size. The campaign features five women ranging in sizes 30-36 DD-G and highlights the importance of properly fitting foundations at all stages of a woman’s life.
New research from Panache revealed that more than half of women have never had a professional bra fitting, with 39 percent of these women reporting they felt too embarrassed and 42 percent avoiding a fitting because they thought it was unnecessary. This sparked Panache’s “Find Your Fit” campaign, encouraging women to get fitted for a bra and celebrating professional bra fitters around the world.
The “Find Your Fit” campaign features a documentary-style bra fitting video, which is being unveiled on Panache’s social channels. Retailers around the world will showcase campaign imagery and will host “Find Your Fit” events where women can learn their perfect bra size and share their fitting experience on social media to enter to win a bra wardrobe from Panache.
This campaign also kicks off the launch of Panache’s new interactive fit website, which goes live in mid-October. The site will offer tips and advice on how to identify if your bra fits properly, featuring a model who speaks directly to “bra fitting hotspots,” including the proper fit of the straps, cups and underband, as well as information on how to find the best bra styles for different occasions and how to properly put on a bra.
“Our new campaign encourages professional bra fittings throughout a woman’s lifetime. We’re excited to be bringing more than 50 bra fitting events to retailers across North America so that women can feel supported and confident in their proper size and perfect bra fit!” said Anna Shnir, Specialty Sales Manager at Panache.
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