News Archives | World Branding Forum

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GlobeAir, a leading European air taxi company, has signed Nico Hülkenberg, the Formula One driver and winner of the 2015 Le Mans-24 hours race, as...

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Featured Industry News Videos

Y&R Cannes Lions Glory; Won 89 Lions Across More Offices Than Any Other Global Network

Joshua Hughes

July 2, 2015July 2, 2015

Achieves Its Best Performance Ever; Y&R Takes Home the Grand Prix in Media, a First for Turkey Y&R closed out the Cannes Lions Festival of...

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Advertising Campaigns Featured News Social Media

Time Out & Booking.com to Inspire Spontaneous Travellers to Explore New Cities

Joshua Hughes

July 2, 2015July 2, 2015

Six-week, six-figure campaign spans the US and UK, and is Time Out's most integrated native campaign to date Time Out, the global multimedia recommendation platform,...

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Industry News

Mike Zaneis to Become Permanent President & CEO of Trustworthy Accountability Group

Thomas Ng

July 2, 2015July 2, 2015

The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, has announced that Mike Zaneis will...

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Campaigns Featured News Videos

Neato Launches a Series of Witty “Neato Knows” Videos in New Campaign

Joshua Hughes

July 1, 2015July 1, 2015

Neato Robotics, maker of the popular Neato robot vacuum, has launched a new international advertising campaign called “Neato Knows” Sometimes life is messy. Stuff falls...

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Branding Featured News

Tiger Balm Signs Olympic Gold Medalist Christian Taylor as Brand Spokesperson

Olivia Pearce

July 1, 2015

Triple-jump champion to promote world-renowned pain reliever in person and on social media Tiger Balm U.S. has finalised an endorsement deal with Olympic triple-jump champion...

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Industry News

TBWA Appoints Chris Garbutt As Global Creative President

Joshua Hughes

July 1, 2015July 1, 2015

Garbutt will oversee creative across TBWA's global accounts and will lead the New York office as Chief Creative Officer TBWA Worldwide has announced the appointment...

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Featured Marketing News

Cannes Lions and Ketchum Announce Winners of 2015 Young Lions Marketers Competition

Olivia Pearce

June 30, 2015

Teams from the United Kingdom, Dominican Republic and Turkey Win Top Honours Grace Sobey and Charlie Clinton of Unilever in the United Kingdom won the...

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Marketing News

UKTI Partners with Newegg to Take Top UK Brands to North American Consumers

Thomas Ng

June 30, 2015June 30, 2015

Partnership Connects UK Companies with Newegg’s Global Customers UK Trade & Investment (UKTI) and Newegg – the largest tech-focused e-commerce platform in the US –...

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Advertising Featured News Videos

Ogilvy & Mather Wins Network of the Year at Cannes for Fourth Year Running

Joshua Hughes

June 30, 2015June 30, 2015

VIDEO: Ogilvy & Mather Buenos Aires' 'Beer Tooth Implant' Crowned with Titanium On the final evening of the Cannes Lions Festival of Creativity 2015, Ogilvy...

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News Public Relations

Ruder Finn Acquires China Business of Japan’s Kyodo Public Relations

Anisha Kapoor

June 30, 2015

Ruder Finn has acquired the China business of Kyodo Public Relations, including its operations in Beijing and Shanghai. A long-term partner of Ruder Finn, Kyodo...

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Branding Featured News

Hershey Named No. 2 Most Powerful Corporate Brand in the U.S. After Coca-Cola

Joshua Hughes

June 29, 2015

The Hershey Company has been recognised for its best-in-class corporate brand equity in Tenet’s CoreBrand Index of the Top 100 Brands in the United States....