News Archives | World Branding Forum

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This appointment and several other recent senior hires reflect the increased market demand for global and regional expertise across the marketing spectrum Independent global creative and communications agency,...

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Branding Campaigns Featured News Videos

Ameriprise Financial Gets Smart with Be Brilliant

Joshua Hughes

September 21, 2015September 21, 2015

The brand continues to promote lasting relationships between its advisors and investors after 121 years and is using a rigorous campaign to drive the message home American asset management and...

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Branding Featured News

Hilton Books Long-Term Colombia Stay with New Partnership

Olivia Pearce

September 21, 2015September 22, 2015

Tapping into South America, the hospitality giant has secured two new Bogotá properties, which upon conversion, will carry the DoubleTree by Hilton name Hilton Worldwide has inked a deal to...

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Branding News Technology

Purch Adds Active Junky to Cart for Outdoor Business

Thomas Ng

September 21, 2015September 21, 2015

Consumers will enjoy a suite of loyalty incentives for each outdoor gear purchase across more than 100 stores via the Active Junky website Digital content and commerce company, Purch, has...

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News Public Relations

MWWPR Hires Byzmek to Drive Media Strategy

Anisha Kapoor

September 21, 2015September 21, 2015

The firm picks politically-savvy communications expert to lead media solutions for its global clients while based in Washington, D.C. MWW Public Relations has named Erin Bzymek to...

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Branding Featured News Videos

Seiko Flashes First GPS Solar Watch Series with Web Movie

Olivia Pearce

September 18, 2015September 18, 2015

The watchmaker unveils new range targeting global travellers with a pre-launch web movie that clocks 400,000 views in under three weeks In conjunction with the...

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Branding Featured News Videos

Madewell Expands Global Footprint from Three to 100 Countries

Thomas Ng

September 18, 2015September 18, 2015

The U.S. based denim brand grows e-commerce base across the regions of Asia, Australia, Europe, the Middle East, and South America due to popular demand...

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Branding Featured Industry News

Hyatt Hotels Corporation Picks Honduras as Vacation Spot

Anisha Kapoor

September 18, 2015September 18, 2015

The hospitality mammoth partners with Latam Hotels to roll out Honduras' first Hyatt Place Tegucigalpa property Hyatt Hotels Corporation and Latam Hotels Corp have launched...

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Advertising News

Jack Morton Poaches Geometry’s Bruce Henderson to Fill CCO Role

Joshua Hughes

September 18, 2015September 18, 2015

The award-winning creative lead has been charged with heading the firm's Creative Council and brand marketing Marking a key addition to its leadership team, global...

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Branding Campaigns Featured News Videos

Johnnie Walker Gets Ahead with Joy Will Take You Further

Olivia Pearce

September 17, 2015September 27, 2016

The brand 'keeps walking' with biggest ever global investment to drive the next decade of growth for the marque Scotch whisky heavyweight, Johnnie Walker, has unveiled its...

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Branding News Technology

Expedia Jets Across Orbitz Worldwide Takeover

Thomas Ng

September 17, 2015

The total acquisition of Orbitz Worldwide by the travel company has concluded with the transaction standing at approximately $1.6 billion in enterprise value International travel giant, Expedia,...

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Ogilvy PR Appoints Stuart Smith’s Successor for EAME

Joshua Hughes

September 17, 2015September 17, 2015

UK CEO Michael Frohlich has been promoted to Chief Executive Officer for the network's Europe, Africa, and Middle East markets On the back of his rise...