WAE Beefs Up Leadership with Executive Appointment

WAE Moshe Braun

Moshe Braun will head up business development and work with CEO, Chris Averill, to meet the network’s plans for 2016 and beyond

Global service design consultancy, WAE, has named Moshe Braun to the role of Director. The new hire joins the firm to head up its business development and is set to work alongside CEO, Chris Averill, to meet the network’s plans for 2016 and beyond.

His entry marks the final appointment to a senior leadership team set to provide strategic direction and support poised to propel the company forward. He brings with him a compelling mix of experience, entrepreneurship, and skills having in the past worked as a designer, product developer, project manager, and digital strategist.

In 2010, Braun served with Byng, a software engineering firm specialised in the design, development, and marketing of new digital products and services. He is keen on using the said expertise to define an entrepreneurial culture at the heart of WAE’s business.

Throughout his career, he has held numerous senior business development and marketing roles for agencies such as Realise, POKE, BAMM, and iProfile. He was once also Head of Digital at Nice TV. Significant accounts which he has helped win include Heathrow Airport, Rothschild, BBC, and Electronic Arts, to name but a few.

“We now have a really experienced and energised team to lead change in the market. We are keen to better define our propositions and develop our internal culture, especially as we move into new markets. With Moshe on board, we now have the focus and discipline to do this,” said Averill.

A brand with offices in London and New York, WAE plans on increasing its headcount over the next 12 months. It recently moved to new locations in Hatton Gardens, London to accommodate its expanding team. While servicing TfL and the Metropolitan Police, it will continue its growth in healthcare, the public sector, and financial services.