News Archives | World Branding Forum

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The brand's acquisition of SponsorHub adds social media measurement to its stable of offerings for added purchasing flexibility by brands Movie and TV measurement brand, Rentrak, has...

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Advertising Campaigns Featured News

The Luxury Collection Launches $700 Million Global Campaign

Joshua Hughes

September 24, 2015

The Luxury Collection, part of Starwood Hotels & Resorts, has kick-started a multi-million dollar ad push across its worldwide markets The Luxury Collection, under Starwood Hotels...

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Branding Featured News

Harlequin Pours Wine with Vintage Wine Estates Rendezvous

Olivia Pearce

September 24, 2015September 26, 2015

Partnering with Vintage Wine Estates, the publishing juggernaut ventures into wine for the first time to unveil new collection dubbed ‘Vintages by Harlequin’ Women books publisher,...

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Ogilvy PR Takes Nine Sabre Awards and Assumes Top Rank

Anisha Kapoor

September 24, 2015

With eight gold and the platinum award for its Visit Britain campaign, the 2015 Asia-Pacific Sabre Awards has crowned the agency ‘Regional Consultancy of the Year’ Taking home...

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News Social Media Technology

SocialBro Unveils Personality Insights to Enhance Twitter Advertising

Thomas Ng

September 24, 2015

The Twitter marketing solutions provider’s new platform allows advertisers to execute stronger campaigns using better targeting and greater relevance London-based Twitter marketing platform, SocialBro, has rolled out its latest...

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Branding Campaigns Featured News Videos

Under Armour Kicks-Off Pilot Global Football Push

Olivia Pearce

September 23, 2015September 23, 2015

The performance goods provider gets international athletes and young up-and-comers to play ball in conjunction with a worldwide campaign newly launched Performance footwear, apparel, and equipment company, Under...

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Advertising Campaigns Featured News

Roberto Coin Unveils Brand Ambassador for 2015 Campaign

Joshua Hughes

September 23, 2015September 23, 2015

Arizona Muse makes the cut as the face of the Italian jeweller’s latest push which leverages print and digital to unveil its newest collections International Italian...

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Branding News Technology

Skol Gets High with Most Valuable Brand Ranking

Thomas Ng

September 23, 2015September 23, 2015

The Brazilian competitor beats out former champion Corona with a 20% rise in brand value that translates to $8.5 billion in currency terms Brazil’s Skol has emerged...

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Featured Industry News

MediaCom USA Nabs ZenithOptimedia UK’s Tom Cijffers

Anisha Kapoor

September 23, 2015September 23, 2015

The newly named Chief Client Officer has relocated to New York to accept the job offer and replaces Adam Komack who has been promoted to Global Account...

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Branding Campaigns Featured News Videos

Honda Powers Dreams with All-New Paper Commercial

Olivia Pearce

September 22, 2015

In line with its latest marketing strategy, the carmaker has launched an advertisement aimed at showcasing Honda’s long-standing history and dedication to innovation As part of a...

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Branding Design Featured News

St. Regis Marries Style to Locality with Marchesa Collaboration

Joshua Hughes

September 22, 2015September 22, 2015

The partnership between St. Regis Hotels & Resorts and Marchesa outlines Starwood’s commitment to signature wedding experiences for its global clientele Starwood Hotels & Resorts luxury...

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News Technology

Microsoft Upgrades with Office 2016 Debut

Thomas Ng

September 22, 2015September 22, 2015

The software giant's latest platform offers a suite of apps that promotes team productivity while complementary to all-new Windows 10 Microsoft has kick-started the worldwide release of...