News Archives | World Branding Forum

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It has signed on as sponsor for the European Handball Federation's upcoming Men's European Championship scheduled for January 2016 Global money transfer and payment services...

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Burson-Marsteller Takes Seven Gold and AOTY Title

Thomas Ng

December 4, 2015December 4, 2015

The firm has won Latin America Agency of the Year at the 2015 Latin America Sabre Awards and clinched a slew of other notable wins...

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Branding Featured News Videos

John Hancock Partners with LA Roma Films for Boston

Olivia Pearce

December 3, 2015December 3, 2015

The partnership covers the title sponsorship of Boston, the first ever feature-length documentary film about the iconic Boston Marathon Thirty-one-year Boston Marathon principal sponsor, John...

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Branding Featured News

H&M Rolls Retail Cart into Lower Manhattan

Deborah Joy Peter

December 3, 2015December 3, 2015

Set to open at the Westfield World Trade Center in the spring of 2016, the new spot joins seventeen other locations already in New York...

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Maz Turns Hands with Wear for the Apple Watch

Anisha Kapoor

December 3, 2015December 3, 2015

The brand’s latest, the new platform enables a publisher to seamlessly make its content available on the Apple Watch, and with speed NYC-based start-up, Maz,...

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Design Featured News Social Media Technology

Yahoo Messenger Relaunches with Enhanced Capabilities

Joshua Hughes

December 3, 2015December 3, 2015

Built on a modern platform, the app makes sharing, unsending, and liking messages, photos, and animated GIFs hassle-free and quick Yahoo! has launched a new...

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Advertising Campaigns Featured News Videos

Lindeman’s Serves Chivalry with Gentleman’s Collection

Joshua Hughes

December 2, 2015December 2, 2015

Embodying irreverence, the push positions the new release as the choice for the gentleman who is and the gentleman who wishes to be Treasury Wine...

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Branding Campaigns Featured News Videos

Vision Direct Sets Sights on Season with Holiday Push

Olivia Pearce

December 2, 2015December 2, 2015

Developed by Bespoke Film and Communications, Vision Direct has released its first Christmas campaign now available for viewing Vision Direct has launched its first ever...

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Advertising Campaigns Featured News Videos

Prudential Drives Action with Race for Retirement

Deborah Joy Peter

December 2, 2015December 2, 2015

An earnest call-to-action, the push encourages consumers to start saving an additional one percent of their annual income for retirement Prudential has unveiled a new...

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Branding Design Featured News

St. Regis Pulls Out the Red Carpet in Dubai

Thomas Ng

December 2, 2015December 2, 2015

The debut represents its fourth property in the region since launching The St. Regis Saadiyat Island Resort in Abu Dhabi four years ago St. Regis...

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Advertising Campaigns Featured News Videos

Febreze Sprays Glee into the Season with Cheeky Push

Deborah Joy Peter

December 1, 2015December 1, 2015

The brand has launched a push featuring campaign ambassadors, Matthew Morrison and Jane Lynch from television’s Glee Procter & Gambled owned Febreze has launched a...

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Branding Featured News

Starwood Checks in with Design Hotels to Seal the Deal

Olivia Pearce

December 1, 2015December 1, 2015

Starwood has inked an expanded partnership with Design Hotels, so that the latter joins the group’s stable as the eleventh Starwood brand Starwood Hotels & Resorts...