Burson-Marsteller Takes Seven Gold and AOTY Title

BM Burson Marsteller

The firm has won Latin America Agency of the Year at the 2015 Latin America Sabre Awards and clinched a slew of other notable wins

Global strategic communications firm, Burson-Marsteller, has been named Latin America Agency of the Year at the 2015 Latin America Sabre Awards. The long-standing agency also snagged seven gold awards at the ceremony held in Sao Paulo on 2 December 2015.

Presented by industry publication, The Holmes Report, the programme provides the premier showcase for the best public relations campaigns across the Latin American region. In addition to being named being named Agency of the Year, the brand has picked up a slew of other notable wins.

The first four segments aced include the Caribbean & Central America (Honduras’ Country Brand Contest – The Government of Honduras with Burson-Marsteller Miami); Mexico (360 Degree Storytelling – Ford Mexico with Burson-Marsteller Mexico); South America (The Technology for Peace-Building – Microsoft with Burson-Marsteller Colombia); and Food & Beverage (Sagres-Amstel Launch: Giving the Consumer Freedom of Choice—Heineken with Burson-Marsteller Brazil) categories.

The remaining three include the Healthcare (Diabetes Urbana – Novo Nordisk with Burson-Marsteller Colombia); Not for Profit (Gen Cero – Fundacien Exito with Burson-Marsteller Colombia); and Public Affairs (Yacimientos No Convencionales—Asociacion Colombiana del Petroleo with Burson-Marsteller Colombia) categories.

“This honour and the seven Gold Sabre awards we won tonight showcase the demonstrable impact we make for our clients across industry sectors through our commitment to ideas-driven, evidence-based, results-oriented communications,” said Don Baer, Worldwide Chair and CEO at Burson-Marsteller.