News Archives | World Branding Forum

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The brand will expand on the offering in mid-October, with six additional holiday styles set to roll out across 310 stores and online Macy’s has...

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News Technology

Viber Gets Creative with Fresh Round of Sticky Fingers

Thomas Ng

October 15, 2015October 15, 2015

A search to unearth design talent from across the world, the initiative was inked in partnership with Talenthouse Viber has launched its second Sticky Fingers...

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Advertising Branding Campaigns Featured News Videos

Westin Chillaxes with Better Vacation Days

Joshua Hughes

October 14, 2015October 14, 2015

The $4 million push launched in October with executions set to run across social media, print, digital, and in-flight media for the next 12 months...

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Advertising Branding Campaigns Featured News Videos

Toyota Launches Future with Blast from the Past

Olivia Pearce

October 14, 2015October 14, 2015

The latest push celebrates a partnership with the Back to the Future franchise and will feature Michael J. Fox and Christopher Lloyd in the advertising for...

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Branding Featured News

Ritz-Carlton to Dip Toes into Sand at Mexico City

Thomas Ng

October 14, 2015October 14, 2015

The hospitality juggernaut’s upcoming launch into Mexico represents the marque’s entry into one of the region’s most prominent cities The Ritz-Carlton Hotel Company is slated...

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Industry Marketing News Social Media

ID Media Grabs Capital Brands’ Agency of Record Spot

Anisha Kapoor

October 14, 2015October 14, 2015

As its new A-O-R, the agency has been commissioned with running media buying and planning for the advertiser’s NutriBullet, Magic Bullet, and Super Foods brands...

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Branding Featured News Technology

Air France-KLM-Martinair Cargo Inks Accenture Software Partnership

Thomas Ng

October 13, 2015October 13, 2015

The new solution automates capacity checks, reduces manual intervention by revenue managers, and provides better insight into space availability Air France-KLM-Martinair Cargo in partnership with...

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Advertising Branding Campaigns Featured News Videos

Renaissance and Marriott Turn Up Service with Business Unusual

Olivia Pearce

October 13, 2015October 13, 2015

The three-way partnership entails the upcoming launch of a comedy-inspired short film slated to premiere during the beginning of next year Renaissance Hotels and Marriott's...

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Branding Featured News

Buchanan’s Lifts Spirits with Transformed Visual Identity

Joshua Hughes

October 13, 2015October 13, 2015

The global Scotch whisky brand’s new packaging has been applied to three of its blends with the redesign of the fourth set to roll out...

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News Public Relations

Finn Partners Hires Kuhl as Senior Partner of Health

Anisha Kapoor

October 13, 2015October 13, 2015

She will champion the practice's pharmaceutical efforts focused on biotechnology, pharmaceutical, specialty pharma, and orphan drug clients International communications network, Finn Partners, has named Kristie Kuhl to the...

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Advertising Branding Campaigns Featured News Videos

Bacardí Drinks to Revitalisation with New Push

Joshua Hughes

October 12, 2015October 12, 2015

The rum juggernaut has reached a new high by introducing a fresh spin to its brand story featuring a multi-pronged ad push across TV, digital, and more...