News Archives | World Branding Forum

Read Time:1 Minute, 22 Second

The first store is located in Sofia’s Slaveikov Square while the second has opened its doors in the neighbourhood of Druzhba, with a third on...

Read Time:1 Minute, 9 Second

Branding Featured News

Getty Images Captures Perfect Shot with THR Partnership

Deborah Joy Peter

October 28, 2015October 28, 2015

It will serve as exclusive credentialed photographer for The Hollywood Reporter and Pret-a-Reporter as well as the preferred credentialed photographer for Billboard Visual communication heavyweight, Getty Images,...

Read Time:2 Minute, 12 Second

Branding Design Featured News

Continental Tyres Beefs Up Digital Presence for UK

Olivia Pearce

October 28, 2015October 28, 2015

The brand’s UK Tyre Division website has undergone a total revamp, a move which aligns the relaunched version with global sights Continental Tyres has given...

Read Time:1 Minute, 20 Second

Advertising Campaigns News

RSM UK Launches Nationwide Campaign to Announce Rebrand

Joshua Hughes

October 28, 2015March 22, 2016

The media push debuts the marque’s new branding from its previous Baker Tilly trademark using outdoor, digital, and print advertising Media Agency Group has launched a latest...

Read Time:1 Minute, 1 Second

News Public Relations

Widmeyer Lands U.S. Army’s Educational Outreach Programme Business

Anisha Kapoor

October 28, 2015October 28, 2015

The agency will spearhead the revamp of communications and marketing for the $185 million initiative over the next 10 years Widmeyer Communications, a Finn Partners...

Read Time:2 Minute, 35 Second

MasterCard Taps into IoT with New Platform

Thomas Ng

October 27, 2015October 27, 2015

The programme will bring payments to various consumer products across the automotive, fashion, technology, and wearables categories and more MasterCard has introduced a new programme set to...

Read Time:1 Minute, 30 Second

Advertising Campaigns Featured Marketing News Videos

Schneider Electric Powers Up with Life Is On

Deborah Joy Peter

October 27, 2015October 27, 2015

The effort delivers on the company's recently launched global brand strategy while humanising one of the world’s largest industrial brands Energy management company, Schneider Electric,...

Read Time:2 Minute, 0 Second

Branding Campaigns Featured News Technology Videos

Blackdove Raises the Bar on Digital Art with Samsung Tie-Up

Olivia Pearce

October 27, 2015October 27, 2015

Via the said canvas, users can build personalised galleries featuring original digital artwork on high-quality extended-use display screens Digital art platform provider, Blackdove, has partnered with...

Read Time:1 Minute, 31 Second

Advertising News

American Airlines Appoints CP+B and MediaCom

Joshua Hughes

October 27, 2015October 27, 2015

The move supports the brand's goal to focus on its customers’ needs, engage employees, and build on its future as an industry leader American Airlines has...

Read Time:2 Minute, 3 Second

Advertising Campaigns Featured News Videos

Kia Launches Optima Push Featuring NBA’s Blake Griffin

Anisha Kapoor

October 26, 2015October 26, 2015

The carmaker’s latest marketing campaign includes a series of four new TVCs featuring brand ambassador and NBA All-Star, Blake Griffin Automotive giant Kia has rolled out...

Read Time:1 Minute, 52 Second

Advertising Campaigns Featured News Videos

McGladrey Ushers In Rebrand with Global Push

Joshua Hughes

October 26, 2015October 26, 2015

The publisher has consolidated its business under a unified brand to operate as RSM International across its more than 110 markets Formerly McGladrey, RSM, has...

Read Time:1 Minute, 35 Second

Branding Featured News

Xiu.com Signs On with UK Trade & Investment

Olivia Pearce

October 26, 2015October 26, 2015

The unique collaboration which will see the former make available its e-commerce platform to UK brands targeting Chinese consumers Following the recent Sino-UK Retail Summit,...