News Archives | World Branding Forum

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Embodying irreverence, the push positions the new release as the choice for the gentleman who is and the gentleman who wishes to be Treasury Wine...

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Branding Campaigns Featured News Videos

Vision Direct Sets Sights on Season with Holiday Push

Olivia Pearce

December 2, 2015December 2, 2015

Developed by Bespoke Film and Communications, Vision Direct has released its first Christmas campaign now available for viewing Vision Direct has launched its first ever...

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Advertising Campaigns Featured News Videos

Prudential Drives Action with Race for Retirement

Deborah Joy Peter

December 2, 2015December 2, 2015

An earnest call-to-action, the push encourages consumers to start saving an additional one percent of their annual income for retirement Prudential has unveiled a new...

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Branding Design Featured News

St. Regis Pulls Out the Red Carpet in Dubai

Thomas Ng

December 2, 2015December 2, 2015

The debut represents its fourth property in the region since launching The St. Regis Saadiyat Island Resort in Abu Dhabi four years ago St. Regis...

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Advertising Campaigns Featured News Videos

Febreze Sprays Glee into the Season with Cheeky Push

Deborah Joy Peter

December 1, 2015December 1, 2015

The brand has launched a push featuring campaign ambassadors, Matthew Morrison and Jane Lynch from television’s Glee Procter & Gambled owned Febreze has launched a...

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Branding Featured News

Starwood Checks in with Design Hotels to Seal the Deal

Olivia Pearce

December 1, 2015December 1, 2015

Starwood has inked an expanded partnership with Design Hotels, so that the latter joins the group’s stable as the eleventh Starwood brand Starwood Hotels & Resorts...

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Advertising Campaigns Design Featured News

Skyy Vodka Paints the Town Blue in the Face

Joshua Hughes

December 1, 2015December 2, 2015

With ugly sweaters serving as a big pop culture trend and vodka being the top holiday spirit, both elements have been combined American alcohol heavyweight, Skyy...

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Marketing News Technology

Freeman Clicks with DoubleDutch to Amp Up Digital

Anisha Kapoor

December 1, 2015December 1, 2015

Users now have access to digital technologies which personalise, automate, and deliver rich content consistently across channels Brand experience company, Freeman, has forged an agreement...

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Advertising Campaigns Featured News Videos

Stella Artois Breaks Ground with Legend’s Under the Stars

Joshua Hughes

November 30, 2015November 30, 2015

The duet pays homage to the brand’s name Stella which directly translates to ‘star’ in Latin whilst uniting a figurative one with the literal kind Stella Artois...

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Design Featured News Technology

Vivo Adds X Factor with New Smartphone Release

Thomas Ng

November 30, 2015November 30, 2015

The X6 mobile variant seals the brand’s commitment to technology which excels in appearance, audio, and video effects Vivo has launched its latest product called...

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Advertising Industry News

GroupM Releases 2016 Ad Spend Forecast for the UK

Deborah Joy Peter

November 30, 2015November 30, 2015

If the estimations prove accurate, 2016 marks the fifth straight year in which UK ad spending has outpaced its gross domestic product growth The forecast released...

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Industry Marketing News

Razorfish Tweaks Commerce Capabilities with Fresh Debut

Olivia Pearce

November 30, 2015November 30, 2015

Each of the new experiences was built on top of hybris solutions and delivers innovative customer-led user experiences Razorfish, a network aimed at helping global brands drive...