News Archives | World Branding Forum

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Available for a limited time only, the new brand’s capsule collection for boys rolls outs across all Macy’s stores in early May Macy’s has partnered...

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Campaigns Featured News Social Media

John Hancock Races Ahead with Digital Campaign

Thomas Ng

March 1, 2016March 1, 2016

The #RunBold social media push welcomes public participation and has launched across Instagram, Facebook and Twitter John Hancock has rolled out a social media campaign...

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Advertising Featured News Technology

FC Barcelona Tweaks Digital with WISeKey Deal

Joshua Hughes

March 1, 2016March 1, 2016

The platform folds in digital advantages for FC Barcelona enthusiasts—such as facial biometric comparisons against its biggest names WISeKey has moved to update FC Barcelona’s FCB...

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Branding Campaigns Featured News

Groupon Celebrates Milestone with A Billion Thanks!

Deborah Joy Peter

March 1, 2016March 1, 2016

To commemorate the achievement, Groupon launched A Billion Thanks!—an up to 80 percent off sale featuring nearly 50,000 deals Groupon has touched the one billionth...

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Branding Campaigns Featured News

UGG Launches Spring Line with Terrence Jenkins

Olivia Pearce

February 29, 2016February 29, 2016

Featured in the push, the Hepner Woven boasts interchangeable insoles; one set with 7-mm pure and another with leather UGG, a division of Deckers, has unveiled...

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Advertising Featured News Videos

Heineken Celebrates Brand’s Stardom with Global Push

Joshua Hughes

February 29, 2016February 29, 2016

Themed There's more behind the star, the integrated campaign entails three new television commercials starring Benicio Del Toro Heineken has launched an integrated global marketing...

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Branding Featured News Videos

Carl’s Jr. Drives History with Diamond Anniversary

Deborah Joy Peter

February 29, 2016February 29, 2016

The anniversary will be commemorated with a History channel and Coca-Cola collaboration, feature on Counting Cars, plus more Carl’s Jr. and History have partnered to...

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Omnicom PR Group Appoints Van Bergen CEO

Anisha Kapoor

February 29, 2016February 29, 2016

She previously led the New York office as Managing Director from 2011 to 2012, and joined Porter Novelli from FleishmanHillard Omnicom has moved to broaden of its stable through...

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Branding Featured News Videos

Hyundai Marks 30-Year Milestone in America

Olivia Pearce

February 26, 2016February 26, 2016

Entering with only the Excel, the brand now owns 14 vehicles in its American line-up with more than 10 million cars sold locally Hyundai, has...

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Advertising Featured Industry News

Wyndham Grows in Latin America and the Caribbean

Joshua Hughes

February 26, 2016February 27, 2016

With the launch of four new brands in five countries, visitors across the said markets now have more options to experience travel Wyndham Hotel Group showcased outstanding...

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News Public Relations Social Media

Edelman Seals Strategic Deal with Dynamic Signal

Thomas Ng

February 26, 2016February 26, 2016

The partnership will bolster the group’s offerings and expand its reach into the digital employee and influencer advocacy market Edelman has made a strategic financial...

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Marketing News

B2BML Named First London HubSpot Platinum Partner

Deborah Joy Peter

February 26, 2016February 26, 2016

The platform recognises the agencies that have brought the inbound message to the most clients, offering service at the highest standards The B2B Marketing Lab,...