He will focus on enhancing the brand experience for employees, clients, agency partners, and with the DAS Group of Companies FleishmanHillard has named J.J. Carter...
The two brands will leverage each other’s platforms to capitalise on mutually beneficial opportunities beginning with programmatic Digital marketing solutions provider, MediaMath and Adform, an...
Riding on co-creation, Hershey tapped into the consumer insights of the said audience segment for the candy bar’s makeover and relaunch Based on millennial-shaped ideas,...
Via the deal, the brand will amplify the importance of exercise and good nutrition through events, television, digital, and localised content The National Basketball Association...
The push leverages universal consumer insights uncovered by the brand to deliver a local contextual and cultural twist across 50 markets Oreo has rolled out...
The collection captures fashion which highlights re-imagined cotton terry towel shirts displaying vibrant colours and playful patterns Founded by Becky Levett and Giles Maber, new...
The newly appointed AOR will implement an integrated approach to the marque’s strategy to increase product pull and brand recognition Global fashion giant, nobis, has...
It is based on a survey conducted in five countries including the United States, United Kingdom, the Netherlands, Mexico, and Brazil Heineken has rolled out a global...
Themed ‘Explore the Great Indoors’, the push will air nationally on broadcast and cable channels beginning 18 January 2016 Home décor online retailer, Wayfair, has...