Wayfair Pushes Outdoor Exploration with Twin Spots

Themed ‘Explore the Great Indoors’, the push will air nationally on broadcast and cable channels beginning 18 January 2016

Home décor online retailer, Wayfair, has launched a new television advertising campaign to showcase the offerings available via its website. Themed ‘Explore the Great Indoors’, the push will air nationally on broadcast and cable channels beginning 18 January 2016 and includes two creative spots.

Focused on deepening the company’s media and advertising capabilities, the promotional exercise was developed by Waygency, its in-house advertising outfit. The firm handles all global creative and broadcast media buying in the United States for Wayfair’s five retail brands.

Wayfair launches new advertising campaign.
Wayfair launches new advertising campaign.

Titled You Make the Rules and A World of Options respectively, the advertisements are scheduled to run across networks such as HGTV, TLC, A&E, Bravo, and TBS. Additionally, they will airs during programmes like  CBS’ Blue Bloods, 48 Hours, 60 Minutes, Amazing Race and ABC’s Good Morning America Weekend.

“Our new campaign celebrates the home as a blank canvas and emboldens people to express their unique style and creative vision. Our possibilities in home furnishings are endless. If you can imagine it, we can help you create it,” Nancy Go, VP of Brand Marketing at Wayfair.

The push allows consumers to follow the campaign via #ExploreTheGreatIndoors on social media to see what happens when style rules are relaxed. It will repost the most inspirational looks with credit when @Wayfair and campaign’s name are tagged. The brand has offices in New York, Utah, Kentucky, Ireland, the UK and Germany.