News Archives | World Branding Forum

October 16, 2017October 16, 2017

LeasePlan launches major global marketing campaign, highlighting the company's commitment to offering What's next in mobility to its customers via an 'Any car, Anytime, Anywhere'...

Read Time:1 Minute, 46 Second

Industry Marketing

Lagardère Sports And Entertainment Launches Lagardère Plus

October 16, 2017October 16, 2017

Lagardère Plus will continue to explore strategic acquisitions in key global markets to deliver ever more impactful partnership marketing Lagardère Sports and Entertainment has launched...

Read Time:2 Minute, 31 Second

Featured Marketing News

British Airways To Allow Students to Experience Facilities

October 13, 2017February 5, 2018

British Airways is welcoming more than 1,000 students as part of Work Experience Month 2017 Students will get to experience the British Airways world class facilities...

Read Time:3 Minute, 11 Second

Branding Campaigns Marketing News

Absolut and Rita Ora Team Up to Announce Open Mic Project

October 13, 2017October 13, 2017

Absolut Vodka Promotes More Acceptance through Co-Created Song Using Real Stories from Fans Timed to Debut Around the 60th Annual GRAMMY Awards Absolut Vodka celebrates...

Read Time:1 Minute, 39 Second

Campaigns Featured Marketing News

Panache Launches “Find Your Fit” Campaign

October 13, 2017October 13, 2017

Lingerie Brand, Panache, Reveals More Than Half of Women Have Never Had a Professional Bra Fitting Panache, the leader in lingerie for D+ cup sizes,...

Read Time:2 Minute, 24 Second

Advertising Industry

McCann Wins Network and Agency of the Year at Cresta Awards

Joshua Hughes

October 13, 2017October 13, 2017

Cresta Awards Wins from 8 countries include 5 Grand Prix McCann Worldgroup has been named Network of the Year at the Cresta International Advertising Awards,...

Read Time:1 Minute, 44 Second

Mouser Electronics Presents Last of Video Series with Grant Imahara

Thomas Ng

The series by Mouser Electronics features the latest products related to the cutting-edge technologies used to create the cities of the future Mouser Electronics, a...

Read Time:2 Minute, 1 Second

Duracell PowerForward Responds to Hurricane Maria Devastation

Most trusted battery brand, Duracell, embarks on largest deployment in programme history, bringing more than US $1 million/£ 760k worth of batteries to the island...

Read Time:2 Minute, 46 Second

Branding Featured News

Pfizer Partners with The Boston Globe Brand Content Studio

The Boston Globe's in-house brand content studio BG BrandLab and Pfizer are partnering on a series called "Dear Scientist" This series is aimed to help...

Read Time:1 Minute, 43 Second

Advertising Industry

Time Inc. and Google to Launch Adapt Video Advertising Tool

Joshua Hughes

Branding Featured News Press Release

The Adapt unit adapts to different content layouts and device types across Time Inc. properties, delivering a full-width and engaging experience As demand for digital...

Read Time:2 Minute, 7 Second

World Branding Awards 2017 Celebrated at Kensington Palace