News Archives | World Branding Forum

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Lingerie Brand, Panache, Reveals More Than Half of Women Have Never Had a Professional Bra Fitting Panache, the leader in lingerie for D+ cup sizes,...

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Advertising Industry

McCann Wins Network and Agency of the Year at Cresta Awards

Joshua Hughes

October 13, 2017October 13, 2017

Cresta Awards Wins from 8 countries include 5 Grand Prix McCann Worldgroup has been named Network of the Year at the Cresta International Advertising Awards,...

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Mouser Electronics Presents Last of Video Series with Grant Imahara

Thomas Ng

October 12, 2017October 12, 2017

The series by Mouser Electronics features the latest products related to the cutting-edge technologies used to create the cities of the future Mouser Electronics, a...

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Duracell PowerForward Responds to Hurricane Maria Devastation

Anisha Kapoor

October 12, 2017October 12, 2017

Most trusted battery brand, Duracell, embarks on largest deployment in programme history, bringing more than US $1 million/£ 760k worth of batteries to the island...

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Branding Featured News

Pfizer Partners with The Boston Globe Brand Content Studio

Olivia Pearce

October 12, 2017October 12, 2017

The Boston Globe's in-house brand content studio BG BrandLab and Pfizer are partnering on a series called "Dear Scientist" This series is aimed to help...

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Advertising Industry

Time Inc. and Google to Launch Adapt Video Advertising Tool

Joshua Hughes

October 12, 2017October 12, 2017

The Adapt unit adapts to different content layouts and device types across Time Inc. properties, delivering a full-width and engaging experience As demand for digital...

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Branding Featured News Press Release

World Branding Awards 2017 Celebrated at Kensington Palace

Olivia Pearce

October 11, 2017September 26, 2018

Global World Branding Awards Winners include Apple, BMW, Cartier, Club Med, Coca-Cola, Facebook, Google, Lego, L'Oréal, Louis Vuitton, Samsung and Starbucks The fourth edition of...

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Campaigns Featured Marketing News

McCann Worldgroup to Hit the Streets in Over 100 Countries

Anisha Kapoor

October 11, 2017June 4, 2023

20,000 McCann Employees Will Ask Consumers How They Think, Feel and Shop in a 24/7 Online World In an unprecedented global research initiative, McCann Worldgroup...

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Branding Featured News

Activision Blizzard Consumer Products Group Arrives at Brand Licensing Europe 2017

Olivia Pearce

October 11, 2017October 11, 2017

Set for International Growth, New Activision Blizzard Partners Include Rubber Road, Paladone, Exquisite Gaming, ThinkGeek, NECA and Rossi Activision Blizzard brings its powerhouse slate of...

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Branding Industry

Content Marketing Platform Buzzsomo Acquired by Brandwatch

Olivia Pearce

October 11, 2017

Brandwatch announces its acquisition of BuzzSumo, a popular content marketing and influencer identification platform The acquisition of the BuzzSumo business builds on Brandwatch's strengths as...

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Campaigns Featured Marketing News

Chevrolet and DoSomething.org Partner For Road Safety Message

Anisha Kapoor

October 10, 2017

Latest Campaign from DoSomething.org Will Engage Young People Around the Importance of Seat Belt Usage, without Losing Their Interest A timeless hero who saves 14,000...

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Branding Campaigns Featured News

Ernst & Young Campaign Points to Transformative Age

Olivia Pearce

October 10, 2017

Ernst & Young New Multimedia Campaign Launches with Full-Page Ads in The Wall Street Journal, New York Times and Financial Times Today, Ernst & Young LLP...