As Part of a Growing Commitment to Building the Commerce Marketing Ecosystem in Criteo, Proven Entrepreneur Will Lead Strategic Efforts
Criteo, the leading commerce marketing technology company, today announced the promotion of Jonathan Opdyke to Chief Strategy Officer. This executive appointment is an important and forward-looking step in the company’s commitment to its Commerce Marketing Ecosystem and the pivotal role it plays to ensure collaboration, openness and transparency for all participants. In his new role, Opdyke will reshape and strengthen the strategic foundation in which Criteo evaluates and pursues partnerships, alliances and acquisitions. He will also leverage his vast market knowledge to foster deeper collaboration within the commerce marketing ecosystem, delivering maximum performance and profits for retailers and brands.
In 2016, Opdyke joined Criteo as President of Brand Solutions, as part of the HookLogic acquisition. Opdyke has played an instrumental role as part of the company’s leadership team to develop a vision and strategy that supports an open and trusted ecosystem with no walls, which in turn creates an effective environment for collaboration, paving the path for Criteo’s transformation to become the undisputed leader in commerce marketing.
“The Criteo Commerce Marketing Ecosystem is founded on the idea that an open and trusted ecosystem creates an environment for collaboration and a powerful network effect that benefits all participants. Jon’s strategic leadership will be instrumental in driving the future growth of this network of retailers, brands and partners, by developing innovative plans that solve for the challenges our clients face today and in the future,” said Eric Eichmann, CEO at Criteo.
“Commerce marketing is emerging as the next big frontier in digital media after search and social. Criteo is transforming to tackle this opportunity, leveraging our strong foundation in performance marketing. Our growing Commerce Marketing Ecosystem will empower clients to sell more and compete in a rapidly changing industry. This means new forms of collaboration and partnerships, as well as developing and acquiring the right technologies. I’m excited to drive this effort for Criteo,” said Jonathan Opdyke, CSO at Criteo.
Prior to his roles at Criteo, Opdyke co-founded HookLogic in 2004, growing it to a global enterprise powering advertising programs across the internet’s most recognised ecommerce sites. He also led internet strategy for Xerox Corporation and international operations for online ad pioneer, Beyond Interactive. He holds Master’s and Bachelor’s degrees in Industrial and Operations Engineering from the University of Michigan Tauber Institute for Global Operations.