Porter brings more than three decades of experience building and executing strategic media campaigns to Walrus
Walrus has appointed Kevin Porter as Media Communications Director responsible for leading and growing the agency‘s media planning department bringing in his experience working with well-known brands like ESPN, JetBlue, Nabisco, CoverGirl, Bank of New York, Booking.com and Merck & Company.
“In this complex media landscape, clients are increasingly looking for partners that can easily make sense of the noise and seamlessly execute a single strategic campaign across multiple platforms. With that need in mind, we are thrilled to add Kevin’s breadth and depth of knowledge to our team roster. Working closely with our creative, strategy and public relations teams, Kevin will help Walrus deliver truly integrated results for our clients,” said Frances Webster, Co-Founder and Chief Operating Officer, Walrus.
Prior to joining Walrus, Porter was a Media Director at Wieden+Kennedy, where he spent ten years leading the New York media department, increasing agency digital billings by nearly US $30 million/£22.8 million and working with clients like ABC Television Network, Equinox, Jordan Brand, Coca-Cola and Disney Pixar. His hard work there was recognised with several industry awards including an Effie and Media Plan of the Year. Porter has also been a Senior Consultant with Executive Media Management and m/SIX where he helped creative agencies build their growing media departments, strengthen their communications planning and overall operations.
“I am excited to join the Walrus team and help the agency enhance and expand its media offerings. Media communications campaigns are the most successful when every part of the work process, from planning through measurement, is aligned closely with creative and public relations efforts. I look forward to helping Walrus continue to create integrated campaigns that respect consumers’ time and intellect and drive results for our clients,” said Porter.