News Archives | World Branding Forum

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Lay's Poppables feature five beloved characters from the upcoming film – serving as this season's must-have movie snack for Trolls fans Through a new rockin'...

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Branding Industry Marketing

Battery Annex announces new hires and impressive growth

Anisha Kapoor

March 13, 2020

Battery Annex has flourished since joining Havas' Annex network Nearing one year since its acquisition by global communications company Havas, Battery Annex, a marketing, advertising and...

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Campaigns Featured News

American Kennel Club launches US marketing campaign

Olivia Pearce

March 13, 2020

American Kennel Club tagline, "If it quacks, moos, or meows, we can't help you. But if it barks, it's AKC." The American Kennel Club is...

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Branding Industry

Kantar and WPP announce winners of 2020 BrandZ LatAm

Anisha Kapoor

March 12, 2020

Kantar announce Latin America retail win at 2020 BrandZ Top 50 Most Valuable Brands With an overall brand value increase of 38%, the Latin American...

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Advertising Featured News

Chips Ahoy! cookies teams up with Hershey’s and Reese’s

Joshua Hughes

March 12, 2020

Chips Ahoy! cookies innovate two new cookies with Hershey's milk chocolate and mini Reese's Pieces candy When Chips Ahoy! cookies, Reese's and Hershey's come together, nothing...

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Advertising Featured Marketing News

Familiar Creatures creates 80’s jingle with brewing company

Joshua Hughes

March 12, 2020

Familiar Creatures creates retro 80's jingle for craft beer drinking dads Devils Backbone Brewing Company partnered with Familiar Creatures for the second year in a...

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Advertising Campaigns Featured News

Squatty Potty redefines pooping with latest branding and message

Eliza Jane

March 12, 2020March 12, 2020

Join the bowel movement with the latest Squatty Potty Squatty Potty, the global leader in toilet stools known for its viral commercial of an ice...

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Advertising Campaigns Featured News

Schweppes ‘Here’s to Character’ campaigns growth into sophistication

Olivia Pearce

March 11, 2020

Schweppes campaign approaches the topic of growing up with fresh eyes, depicting a subtle, refined and surprising transition into maturity and sophistication. Schweppes is the...

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Advertising Campaigns Featured News

Poise and Busy Philipps team up to shatter below-the-belt health stigmas

Olivia Pearce

March 11, 2020

Poise is partnering with Busy Philipps to launch It Takes Poise – a campaign aimed to empower women to address taboo topics head-on In an...

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Campaigns Featured News

Cadbury unveils heartwarming Easter Egg campaign

Olivia Pearce

March 11, 2020March 11, 2020

Cadbury heartfelt campaign focuses on the heart of generous instinct at Easter Easter has increasingly become over-commercialised and no longer a heartfelt time, with the...

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Advertising Featured Marketing News

Starbucks and Vera Wang partner on designer merchandise in Asia

Eliza Jane

March 11, 2020

Starbucks collaborates with Vera Wang to release limited-edition designer merchandise, available exclusively at Starbucks stores in Asia Coffeehouse chain Starbucks x Vera Wang designer collaboration...

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Advertising Industry Marketing

Ogilvy brings on Drew Warren as Executive Vice President for IHG

Anisha Kapoor

March 10, 2020

Ogilvy has hired Drew Warren from Ketchum, where he has worked for the past ten years most recently as Senior Vice President and marketplace leader...