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Times Square Placement Allows Maximum Exposure of Wonderful Indonesia Campaign to New Yorkers
OUTFRONT Media Inc. recently expanded partnership with the official Indonesian Ministry of Tourism, Wonderful Indonesia, deploying the organisation’s first ever U.S. out of home campaign in the heart of NYC’s advertising hub, Times Square.
The highly visual advertisements depict the country’s beautiful landscapes and cultural elements in larger than life format, highlighting the various experiences and attractions available to tourists visiting the country. Three billboards went live on 1 May 2017 and 29 May 2017 respectively, and will be on display throughout the month of June, coinciding with the high summer travel season. This particular deployment is set in three key locations, 7th Avenue & 48th Street, 5 Times Square & 41st Street and 727 Seventh Avenue between 48th & 49th Street.
“Working with the Indonesian Ministry of Tourism to bring the gorgeous Wonderful Indonesia campaign to life in Times Square has been an exciting experience for the team at OUTFRONT Media,” said Jodi Senese, OUTFRONT Media’s Executive Vice President and Chief Marketing Officer. “Times Square is a special location, allowing brands to share their storey in the most vibrant advertising environment globally, and to also reach the more than 300,000 people who visit Times Square daily.”
“In order to continue to promote Indonesia, it is important to have a strong brand to build up our reputation to advertise and sell our destination,” said Arief Yahya, Minister of Tourism for the Republic of Indonesia. “We are really counting on the implementation of tourism marketing strategy in order to help us reach our target goal of 20 million visitors by 2019. We are aiming to increase our presence through the brand ‘Wonderful Indonesia’ using OOH.”
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