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Olay Body partners Jamie Anderson to celebrate the journeys of fearless women that brave the harshest winter conditions every day
Ahead of the cold winter months, Olay Body is teaming up with professional snowboarder and 2X Olympic gold medalist, Jamie Anderson, to celebrate the journeys of fearless women who brave the harshest winter conditions every day.
Inspired by the stories of women like Jamie, Olay Body wants to give women the tools they need to combat the snow and freezing temperatures that take a toll on the skin. The skincare brand has also joined forces with board-certified dermatologist Dr Sheila Farhang to share tips that will allow them to winter-proof their shower routine.
Winter skin dryness is often caused by decreased humidity, and a lot of women aren’t aware that a solid skincare regimen begins in the shower, so it’s important to use products that aid in retaining moisture such as Olay’s Cleansing & Nourishing Body Wash and Rinse Off Body Conditioner in Shea Butter. Formulated with skincare ingredients like hyaluronic acid and vitamin B3 complex, Olay Body’s Premium Collection works overtime on your skin even during the harshest conditions.
“I love the winter because I get to ride the mountains and do what I love, but the snow and freezing temperatures take a toll on my skin,” said Jamie Anderson, a professional snowboarder. “A big part of being fearless is feeling good in my skin, and Olay’s Premium Body Care Collection really sets the tone for the day by moisturising my skin from the second I jump out of the shower.”
their dry winter skin. In fact, a recent study revealed that 9 out of 10 female dermatologists would recommend Olay Premium Body Wash for their patients. Women can rest assured that Olay Premium Body Washes are a great choice since they are dermatologically approved by the Skin Health Alliance, an organisation of independent dermatologists and skin scientists who have verified the products as safe and effective for dry skin improvement.
“It’s important for women like Jamie who spend their days and nights outside in low temperatures to protect their skin with not only warm clothing but also products that are formulated with ingredients that moisturise to improve the skin barrier,” said Dr Sheila Farhang, a board-certified dermatologist.
“I always recommend Olay’s Premium Body Wash to my patients during the winter because it improves skin three times better than the leading competitor, boosts the skin’s moisture barrier, and improves skin dryness.”
Cold temperature doesn’t have to be synonymous with dry, flaky skin. Dr Sheila recommends the following three tips to brave the winter elements. To decrease shower length and use tepid water temperature instead of hot, especially in the winter, use a body cleanser that gets moisture deep into the skin’s surface, and lastly, instead of lotion, consider adding an in-shower moisturiser to your daily body care routine like Olay’s Rinse-Off Body Conditioner.
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