World Branding Forum

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Olay features La Mu Yang Zi and famous comedian, Yang Li, to talk candidly about facial anxiety Grey Hong Kong and Olay have released the...

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Campaigns Featured Marketing News

Olay Body partners Olympic Snowboarder Jamie Anderson

Olivia Pearce

December 10, 2020

Olay Body partners Jamie Anderson to celebrate the journeys of fearless women that brave the harshest winter conditions every day Ahead of the cold winter...

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Branding Campaigns News

Olay to become first major beauty brand to launch refillable packaging

Anisha Kapoor

June 7, 2019

Olay, owned by Procter & Gamble, will begin the 3 month trial from October this year, in the UK and the US. The Regenerist Whip...

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Advertising Featured News Videos

Olay Helps Women Age Less to Feel Ageless

Deborah Joy Peter

December 10, 2015December 10, 2015

Its new campaign combines the advances in skin science with key insights surrounding how women’s perspectives on aging are evolving International skincare giant, Olay, has...

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Design Featured News

DASANI launches bottle caps made with recycled plastic

Olivia Pearce

September 29, 2020

DASANI's bottle caps' pioneering innovation supports The Coca-Cola Company’s World Without Waste vision to make all packaging fully recyclable by 2025 and to make bottles...

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Campaigns Featured News

P&G Canada announces participation in Covid-19 relief efforts

Olivia Pearce

April 22, 2020

P&G Canada will contribute funds and essential products to health care workers and Canadians in need Multinational consumer goods corporation, P&G Canada and its brands have...

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Campaigns Featured News

Lay’s partners The Voice and John Legend to debut team of flavours

Olivia Pearce

February 25, 2020

Lay's, a potato chip brand, has just announced a partnership with NBC's "The Voice" and coach John Legend to debut a set of fun new...

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Featured Marketing News Videos

Doritos Takes a Chance with the Backstreet Boys

Anisha Kapoor

February 1, 2019February 1, 2019

The #NowItsHot push by Doritos debuts with Chance the Rapper and the Backstreet Boys remixing I Want It That Way for its Super Bowl ad....

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Advertising Featured News

Procter & Gamble Advances Systemic Change for Gender Equality in Advertising

Joshua Hughes

June 20, 2018

Strategic partnerships with media and entertainment powerhouses Queen Latifah and Katie Couric launched by Procter & Gamble The Procter & Gamble Company advanced its commitment to...

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Featured Marketing News

Gillette Venus Softens Her Shave with ComfortGlide

Deborah Joy Peter

March 22, 2017March 22, 2017

Gillette Venus has released its ComfortGlide razor for women, which features three scents namely Freesia, White Tea, and Vanilla Crème. Gillette Venus has launched ComfortGlide,...

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Featured Industry Marketing News

Blue Chip Fills Executive Creative Director Role for Chicago

Anisha Kapoor

September 30, 2015September 30, 2015

The former Saatchi & Saatchi veteran steps into lead creative role, bringing with him 30 years of experience having worked on accounts like Toyota and...