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Anthony Wong assumes the role of Worldwide Effectiveness Director while retaining his position as Global Client Leader for TeamHW
Ogilvy & Mather has promoted Anthony Wong to Worldwide Effectiveness Director. Based in Hong Kong, he assumes the role while retaining his position as Global Client Leader for TeamHW, WPP’s bespoke agency team responsible for Huawei’s marketing and communications worldwide.
While the appointment is set to take effect on 4 January 2016, the new commission will see him spearhead the brand’s effectiveness culture as well as work with clients and their respective global account teams to develop more effective communications.
In his previous capacity as President of Global Brand Management for the network in Asia Pacific, he won more than 30 effectiveness awards, including three IPAs in London, the first and second ever IPA wins from China, in addition to the first ever IPA win from Malaysia.
“Earlier this year, we mourned the death of Tim Broadbent who had held the position since 2009. I feel in my heart that no one would be more pleased than Tim by Anthony’s elevation. Tim taught Anthony all he could about everything he knew and he is the perfect example of the type of intelligent and thinking leader we need in our business,” said Miles Young, Global Chairman and CEO of Ogilvy & Mather.
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