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Being the most popular third-party brand, Nobody’s Child gets some fresh investment from Marks and Spencer. Developed in 2015, Nobody’s Child now uses Marks and Spencer’s infrastructure to scale up its business.

Nobody's Child

As a result of the third-party brands’ strategy, Marks and Spencer acquired 27% shares of Nobody’s Child. Moreover, this partnership showcases Nobody’s Child dresses in 40 stores in March. Since this integration, this ‘eco-conscious’ brand has gained over 10,000 customers and an online boost in sales by 43%.

Also, this collaboration brings a significant sales boost to Marks and Spencer UK. This brand has witnessed a 50% increase in sale year on year, making a £400m opportunity for its brand.

Without any doubt, this continuous support by Marks and Spencer helps Nobody’s Child to reach a milestone of more than 340,000 customers annually.

Being Marks and Spencer’s top-selling brand, Nobody’s Child dresses have reached 93 markets. Further, it plans to extend to the US, Europe, and UAE.

At this point, it would be silly to ask why Marks and Spencer invested in Nobody’s Child UK.

Moreover, this mutual collaboration helped m&s dresses to get global reach and grow its social media outreach. Currently, it’s 65% more than the last year.

Bickerstaffe said: “Our customers fell in love with their distinctive dress styles. So based on early success, one year ago, we took our relationship further, investing a 25% stake; meaning Nobody’s Child continued to operate independently, but with the infrastructure of M&S to scale the business.

“M&S own-brand clothing will always be the heart of our offer. Our third-party brands’ strategy is about careful curation – finding the right partners who complement our core ranges. When we get those partnerships right – as shown with Nobody’s Child – everyone wins.”

About Post Author

Maheen Fatima

With years of writing exciting news articles, Maheen Fatima has developed a unique and distinctive approach that shines through in her work. Although she is an Ultrasound specialist by profession, her love for writing has dragged her into this diverse field. She is a professional news author using her writing instincts to carve out new possibilities in the field of News Writing. Her passion for creating formidable content has mesmerised the audience. Her versatile ideas from her brain’s neuro signals are effectively translated into potential words. That’s why she’s here to tell you what’s happening around you in an interesting way.
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