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The brand has rolled out an online push called the ‘ALT16 Challenge’ featuring video tests designed for Facebook, Twitter, and Instagram
Taking to social media, Nissan is ushering in the release of its 2016 Altima with an online push known as the ‘ALT16 Challenge’ which features a series of video tests to be published across Facebook, Twitter, and Instagram. For optimum engagement, participants must prove that they are on the level of the Altima.
Contestants must watch closely to capture screenshots and answer questions about the footage, which features the new model in the midst of flashing lights, reflective glass, fast-moving street scenes, and other eye-catching elements. Fans will have a chance to win one of 10 units of $500 cash gift cards.
The competition will be codenamed using the hashtag #ALT16Contest across social media, and will run from 2-16 November 2015. According to the brand, no purchase in required for enrollment. The official rules of the said consumer contest are available here.
“We know the new Altima has been turning heads since we unveiled it in September,” said Jeremy Tucker, vice president, Marketing Communications and Media, Nissan North America. “This campaign will have our fans doing a double-take or two as they take a look online.”
Altima, Nissan’s best-selling vehicle in North America, has been redesigned for the 2016 model year to include new exterior and interior styling, enhanced technology and connectivity, an upgraded Altima SR sports model, and improved safety features such as the segment-exclusive Predictive Forward Collision Warning (PFCW).
In addition, highway fuel economy has increased to a best-in-class 39 miles-per-gallon for Altima’s 2.5-liter engine models, except for the 2.5 SR. The new 2016 Nissan Altima is slated to go on sale at Nissan dealers nationwide on 11 November 2015. With the addition of the new SR model, the range offers a choice of seven models.
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