Nike Air and Epic Games plunge into a multi-year partnership. This collaboration paves the way for the creation of ‘Airphoria,’ amidst stunning Fortnite Island.
Moreover, this immersive experience is created using Unreal Editor for Fortnite (UEFN). Fortnite creator studio Beyond Creative also lends a helping hand in the entire process.
Epic Games is a well-known video game publisher. Providing this end-to-end digital system, lets creators and gamers interact using a solid platform. Also, Epic Games owns a popular franchise, ‘Fortnite.’
After the confirmation of the partnership, Nike Air and Epic Games activate this new gaming immersive experience, using Fortnite virtual grounds.
In the Air Max theme ‘Airphorie,’ players can explore this whole universe. Moreover, different design elements are there extracted from Air Max 1, Air Max 97, and Air Max TW sneakers. Also, some new models mark their presence, such as the Air Max Scorpion and Air Max Pulse.
Ron Faris, VP/GM of Nike Virtual Studios said, “Airphoria represents a new, immersive experience for Nike as it amplifies its efforts in gaming and virtual products. What’s more, Nike is one of the first brands to use Epic Games’ Unreal Editor for Fortnite to build Airphoria, paving the way for a continued partnership that will further unlock the future of gaming.”
Interestingly, players can purchase Fortnite’s players-inspired clothes from the Fortnite store. While you can soon get the ‘Airphoria-inspired’ collection on the Nike website.
However, it’s a limited-time offer. Players can access Fortnite Island using the code 2118-5342-7190, valid until June 27 at 8 p.m.
Are you ready to embark on this ultimate Nike sneaker hunt? All you need to do is to recover Air Max Grails and get Air Max 1 ’86 Back Bling as a reward.