Fashion brand Monsoon’s stores have always surprised us with revamped and bespoke designs. This time, it has directed new potential, crafting the Monsoon Children collection inspired by kids’ drawings.

Later this year, Monsoon stores will come forth on the high streets with renovated offerings. But its current focus is on its childrenswear collection, presenting a “bold new direction for AW23 and beyond”.

Following this incredible plan, Monsoon Children has disclosed its Autumn and Winter collection with its mission statement: ‘Creative. Curious. Designed by Kids’.

Founded in 1973, Monsoon has spread its prevalence across the UK with new stores in Bath, London, Edinburgh, and more. Furthermore, after unlocking its premiere children’s boutique in Westfield Stratford in March, the vendor is now introducing a new Monsoon children’s fashion direction.

Moreover, the newly launched Monsoon Kids collection will introduce little ones to new characters and motifs inspired by children’s drawings.

Monsoon Children Slewing New Characters and Motifs

Monsoon Children
Image Source Monsoon

After hosting a creative workshop with children ages 3-13, the Monsoon Children’s design team developed each character, including an alien on a skateboard. 

The Monsoon clothing line includes boys’ and girls’ jumpsuits, co-ords, sweaters, beanie hats, skirts, and dresses in vivid colours. Beginning the 21st of August, Monsoon dresses will be available in selected stores such as White City, Bluewater, Dundrum, Stratford, Birmingham, Edinburgh, and 21 international stores. 

Celebrating the launch of Monsoon Children, staff will host small in-store giveaways with keyrings, goody bags, and stickers to cherish children. Additionally, in-store activation will take place at the children’s flagship store in Westfield Stratford with plenty of entertainment for customers.

A modern and appealing retail environment at Westfield Stratford will provide what is imagined through a child’s eyes. Bright-wall-hangings and catchy arched doorways (a small one is for children, and a large one for adults) are playful yet practical features of Westfield Stratford.

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