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The factors leading to the win include the firm’s extensive experience in handling international accounts, strategic approach, and best creative solutions
McCann Worldgroup has been appointed the lead agency partner for appliance brand, Beko, to manage its global communications projects. The client company is a global premium partner of FC Barcelona, one of the largest brands across the white goods sector in Europe whose presence dominates more than 100 countries worldwide.
“This is the beginning of a new and exciting journey and we trust that with McCann’s proven strategic approach, this partnership will lead to increasing Beko’s brand equity and awareness globally,” said Tulin Karabuk, Chief Marketing Officer of Beko.
With immediate effect, all global communication projects will be coordinated by a newly created McCann Worldgroup hub led by three of the most effective McCann agencies in Europe—The Cyranos McCann Barcelona, McCann Istanbul, and McCann Bucharest.
“Beko is now on a trajectory to become a stronger global brand. We are thrilled that they have chosen McCann Worldgroup to join them on this great journey ahead of them,” said Richard Bonner-Davies, President of McCann Worldgroup Nordics and Central East Europe.
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