WPP’s Maxus UK has promoted its Head of TED, Alex Steer, to Chief Strategy Officer—a role created to further integrate technology.

Maxus UK has elevated Alex Steer (pictured) to the newly created role of Chief Strategy Officer as part of its move to further integrate technology into its wider strategic decision making. Working closely with the UK CEO Nick Baughan in said capacity, he will develop and execute the agency’s strategy.

His remit will be focused around continuing to drive the brand’s data-driven and technology-led approach, which has been instrumental in its current growth trajectory. In his previous position, Steer spearheaded the product and analytics division at WPP technology company, Fabric Worldwide.

In 2015, he joined the company as Head of Data & Effectiveness, before taking charge of its new Technology, Effectiveness & Data division sometime last year. As Head of TED, he helped launch Maxus Pie, which is the agency’s ‘plug and play’ personalised marketing technology service.

“In this appointment, we are promoting an exceptional talent who is truly one of our industry’s brightest and best and has helped shape Maxus over the last two years. He’s a perfect fit for this new role and will be key in maintaining our position at the cutting-edge of media,” said Baughan.

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