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Campaign by Martha Stewart Magazine Aims to Inspire Cleaner and Greener Lives
Martha Stewart Living, an award-winning magazine published by Meredith Corporation, launched “Change the Day,” a cross-platform campaign.
Led by Editor in Chief Elizabeth Graves, “Change the Day” highlights a major initiative each month, including clean water, energy efficiency, wellness, and more. The initiatives are designed to teach and inspire people to live cleaner, greener, healthier, and happier lives—and show them a few small steps and new habits can have a big impact on their home, their well-being, and even the planet as a whole.
“Martha Stewart Living has always set out to make life better for our audience. In the same spirit that we have championed American Makers, we want to highlight those innovative people and organisations that are working tirelessly to help improve the way we live in every way.”
In the April issue of the magazine, the “Change Maker” column will make its debut. It will feature inspiring individuals and organisations working vigorously to make a positive and tangible impact on the world. The magazine features Lauren Singer, a zero-waste advocate. Singer shares her daily tactics for dramatically reducing her rubbish output.
“We don’t expect everyone to go zero-waste off the bat, but Lauren offers so many easy and attainable things that we can actually do. The average American generates more than five pounds of garbage a day, and cutting that down by any degree is impactful,” said Graves.
To turn these ideas into action, readers have the opportunity to take a pledge each month at the brand’s website, and thereby become part of a movement to make an even bigger impact.
The first pledge is to minimise rubbish at lunchtime—whether that is passing on the plastic takeout bag or keeping metal/bamboo utensils handy—these are simple and impactful changes. Each pledge is also shareable, and can be found on social platforms, using the hashtag, #ChangeTheDay.
Throughout every month, consumers can visit the site‘s “Change the Day” hub and find additional content, original videos, and sign up for a newsletter to continue to learn new tips, and stay connected with the progress of each campaign. The site will also feature “Companies that Care,” highlighting organisations that are making strides to help consumers live better.
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