0 0

Founded in 1999 by 13 Lufthansa employees, help alliance supports and promotes around 10,000 disadvantaged people

Corporate responsibility is an integral part of the Lufthansa Group. This applies along the value chain as well as beyond it. As an internationally operating company and part of German and global society, the airline assumes responsibility for social challenges over and above its business activities and contributes to tackling them sustainably.

Help alliance, the aid organisation of the airline, is at the heart of these efforts. Now the non-profit limited company and central pillar of the company’s social commitment has published its annual report. It consists of two parts, a review and a facts section. The new design in two parts makes it more enjoyable to read. The review section focuses on people. In addition to insights into the work of the aid organisation, it also includes success stories from the projects.

Founded in 1999 by 13 Lufthansa employees, help alliance supports and promotes around 10,000 disadvantaged people – especially children and young people – in more than 30 projects worldwide to give them better prospects in life. By providing access to education and promoting income-generating measures, the beneficiaries are given the chance to lead a self-determined life. The projects are exclusively funded by donations.

What is special about it is that each project is submitted by the airline employee and managed in a voluntary capacity. And every single donated euro is spent on the project work, because the Lufthansa Group covers the administrative costs of its aid organisation with a donation. The employees pay regular visits to the project sites to make sure the donations are spent as intended.

All project content is oriented towards the sustainable development goals of the United Nations Agenda 2030, in particular, goals four (quality education) and eight (decent work and economic growth).

About Post Author

Olivia Pearce

Branding Editor. Passionate about all things branding, I like to find out the stories behind a brand. If I do have any spare time, I enjoy watching documentaries.
Happy
Happy
0 %
Sad
Sad
0 %
Excited
Excited
0 %
Sleepy
Sleepy
0 %
Angry
Angry
0 %
Surprise
Surprise
0 %

Average Rating

5 Star
0%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%

Leave a Reply

Your email address will not be published. Required fields are marked *

Translate »