#LoveScotch celebrates Scotch as the world’s finest whisky, with 95 million cases sold in 256 countries. LiveInStyle.com is the campaign’s digital partner.

India’s Scotch-Whisky company, USL-Diageo has introduced its largest global campaign, #LoveScotch, into Bangalore in conjunction with World Whisky Day. The launch welcomed Canadian supermodel and Global Brand Ambassador, Coco Rocha, and several other elite attendees including Dino Morea.

The movement celebrates Scotch as the world’s favourite whisky, with 95 million cases sold across 256 countries. With tastes, textures, and flavours second to none, it has been made the same way for more than five centuries in distilleries Scotland-wide. The #LoveScotch push is a revelry of the affinity felt globally.

Some of most renowned Scotches are with Diageo including Black Dog, Vat 69, Black & White, Johnnie Walker, Haig Club, Buchanan’s, Singleton, Lagavulin, and Talisker. The brands are crafted by highly-skilled makers who select choice whiskies from 29 distilleries and millions of maturing casks.

In Europe, the drink is served neat, while in South America it is enjoyed with coconut water. The Caribbean spotlights Scotch with tropical juices. In the United States, it is mixed in with cola or added as part of a cocktail. Meanwhile, in India, consumers have a strong appreciation for spices and exotic ingredients.

The evolved palates savour distinct flavours, hence Scotch-infused cocktails in the country pair best with either spice-based concoctions or a zesty food menu which is complementary to the beverage. LiveInStyle.com is the official digital partner for the #LoveScotch campaign.

“Whether it’s served as an Old Fashioned in South Africa or a Manhattan in New York, the success of Scotch is built on its quality, integrity, and authenticity. We are confident Scotch will continue to be the world’s favourite whisky for many years to come,” said Ivan Menezes, Chief Executive of Diageo.

Johnnie Walker was a winner at the 2015-2016 World Branding Awards under the Alcoholic Spirits – Whisky (Global) category.

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