Kraft Heinz will for the first time in the company’s history showcase two key portfolios, namely Planters and Devour, on the Super Bowl stage.

Kraft Heinz has announced that for the first time in its history, the company will debut two Super Bowl ads. Both 30-second spots, the brands being featured are Planters and Devour. A VaynerMedia production, the former will be released during the game’s second quarter.

Created by DAVID Miami, the Devour creative will run in the third quarter. The push builds on its history of taking an unapologetic stand on craveable frozen foods. Sold at American retailers, its options span tender meats, creamy sauces, crispy crusts, and gooey cheeses.

“There is no bigger stage than the Big Game to kick off the year and showcase our Planters and Devour brands. We are excited for fans to see the bold approaches that each will take on Super Bowl Sunday,” said Eduardo Luz, Global Brand Officer and US CMO, Kraft Heinz.

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