Wunderman Names Caspar Schlickum APAC Lead

Wunderman Caspar Schlickum

He joins Wunderman from Xaxis, a global digital media agency where he served as Chief Executive Officer for the EMEA region.

Wunderman has named Caspar Schlickum (pictured) to the role of Chief Executive Officer for Asia Pacific, with the appointment set to take effect in September. He joins the firm from Xaxis, a WPP-owned global digital media platform, where he served as CEO for EMEA.

In said capacity, he is to oversee the network’s Asia-Pacific operations, which together employ some 1,000 people across 28 offices in 14 countries. He will also be responsible for expanding the agency’s offering and role with a particular emphasis on digital and data-driven marketing.

He succeeds Martin Conneen who is leaving to pursue other opportunities after a more than 10-year tenure with the company. He served as Asia-Pacific President for two years. Meanwhile, Schlickum brings extensive global experience in digital media and marketing.

Most recently, he was part of the founding team and led the growth and strategic development of the Xaxis business across Europe, the Middle East, and Africa, growing the business to 25 markets and 500 developers, data scientists, and specialists over the past five years.

He also spent four years at Mindshare as a Global Client Lead, and one year with data investment management group, Kantar. Prior to joining WPP in 2005, he was Vice President in Investment Banking for Deutsche Bank based in Sydney, Australia, where he worked across the APAC region.

“Asia is a high priority market for us and Caspar’s unique experience in digital marketing, data and analytics, as well as his understanding of technology-driven business, will be hugely beneficial as we continue to grow our business throughout the region,” said Mark Read, Global CEO at Wunderman.