Shell Appoints Four WPP Agencies to Its Creative Agency Roster

Expansion of WPP’s creative relationship and retention of media duties follows competitive review by Shell

Shell has placed four WPP agencies on its eight-strong global “Creative Agency of the Future” roster, and appointed the network’s MediaCom to handle global media planning and buying, following a comprehensive pitch process.

The WPP companies on the global roster – which covers strategy and planning, insight-led creative ideation, digital, B2B and trade marketing, shopper marketing, influencer engagement and consumer and B2B PR – are Wunderman, H+K Strategies, Geometry Global and Mirum.

MediaCom was reappointed as the company‘s global media agency of record and will continue to oversee all media planning and buying duties in 40 markets globally.

Jason Warnes, Global Client Partner at Wunderman, who led the creative pitch for WPP, has been appointed as WPP’s Global Client Lead for Shell to manage the expanded relationship.

Mark Read, Chief Operating Officer of WPP, said: “Shell were looking for strategic, collaborative partners with a digital-first mindset to form a collective ‘Creative Agency of the Future’, underpinned by best-in-class media and data capabilities.

“We are delighted with the outcome of both the creative and media reviews, which demonstrates the strength of our companies, our flexibility and adaptability as a group, and our enduring ability to win the trust of the biggest global clients.

“We look forward to continuing to work closely with the company to help them transform their communications platform and achieve their business goals.”

Shell was a four-time winner of the World Branding Awards in the Service Station/Petrol/Gas Station categories.