Industry Archives | World Branding Forum

September 1, 2015September 1, 2015

Global sales and marketing firm ZS opens Singapore office

Anisha Kapoor

Global sales and marketing firm ZS recently opened an office in Singapore in a move to expand its presence in the Asia-Pacific region. The new office is ZS's fifth location in Asia and 22nd worldwide....

Read Time:1 Minute, 45 Second

DreamWorks Animation’s Chief Global Brand Officer Michael Francis To Leave Role

Olivia Pearce

August 27, 2015

Jim Fielding, Head of Global Consumer Products, to Oversee DWA's Licensing and Franchise Management Businesses DreamWorks Animation (DWA) announced that Michael Francis, the Company's Chief...

Read Time:2 Minute, 22 Second

4A’s To Host Second Annual Talent@2030 Conference During U.S. Advertising Week

August 21, 2015

Executives from Facebook and Google; Leading Advertising Agencies; and Technology, Social and Data Companies Will Confront the Talent Challenge The 4A's, the leading U.S. trade...

Read Time:1 Minute, 8 Second

BMW Looks At Whether Google’s Alphabet Infringes Trademark Rights

Reuters

August 13, 2015

By Edward Taylor and Eric Auchard FRANKFURT (Reuters) - BMW on Tuesday said it was looking into whether Google infringed any trademark rights after the...

Read Time:1 Minute, 50 Second

August 12, 2015August 12, 2015

Ogilvy & Mather’s Tham Khai Meng to Teach Berlin School Masterclass in Kuala Lumpur

Joshua Hughes

The Berlin School of Creative Leadership and Astro-4As Malaysia announced that Ogilvy & Mather Worldwide Chief Creative Officer Tham Khai Meng will conduct a Masterclass...

Read Time:2 Minute, 0 Second

Carl’s Jr. Enters India Market; Opens First Restaurant

Anisha Kapoor

August 10, 2015

New Delhi-based Carl’s Jr. will showcase vegetarian menu options, beer on tap and a soft beverages bar Carl’s Jr., the premium American burger chain, has...

Read Time:2 Minute, 1 Second

Iconix Brand Group To Search for New CEO as Founder Neil Cole Steps Down

August 7, 2015

Cole Steps Down as Chief Executive Officer, Chairman and President; Board Member Peter Cuneo Appointed Chairman and Interim CEO Iconix Brand Group said that Neil...

Read Time:1 Minute, 14 Second

Jiffy Packaging To Clamp Down on Brand Theft

August 5, 2015

Jiffy Packaging, makers of the iconic Jiffy Padded Bag, is embarking on a programme of brand protection The leading protective packaging company has for some...

Read Time:1 Minute, 15 Second

Ashley Zickefoose is On The Border’s New Chief Marketing Officer

Anisha Kapoor

August 5, 2015

OTB Selects Foodservice and Restaurant Industry Veteran Ashley Zickefoose for Top Marketing Position at the World's Largest Casual Dining Mexican Concept On The Border Mexican...

Read Time:4 Minute, 6 Second

Beijing Awarded 2022 Winter Olympics; Becomes First City to Host Both Summer and Winter Games

Reuters

July 31, 2015

By Julian Linden KUALA LUMPUR (Reuters) - Beijing was chosen by the International Olympic Committee (IOC) to host the 2022 Winter Olympics on Friday, becoming...

Read Time:1 Minute, 9 Second

Former Univision SVP Cynthia Ashworth is New Brand & Messaging VP of DocuSign