Industry Archives | World Branding Forum

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Forsman & Bodenfors Sweden took top honours from WARC by winning both The Grand Prix and The Research Special Award for their emotional multichannel campaign...

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Advertising Industry

WPP Health & Wellness Forges Partnership with ‘The Mighty’

Anisha Kapoor

October 30, 2017October 31, 2017

WPP Health & Wellness announces its investment in, and partnership with Mighty Proud Media ("The Mighty"), an early-stage online health community For these patients and...

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Advertising Industry

Joanne Zaiac Named Chief Client Officer of Merkle Americas

Anisha Kapoor

October 27, 2017October 27, 2017

Zaiac, a seasoned executive with over 30 years of advertising industry experience, joins Merkle Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the appointment...

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Branding Industry

Brand Film Festival Opens for 2018 Submissions

Anisha Kapoor

October 26, 2017October 27, 2017

Among the top names to comprise the Brand Film Festival jury pool are GE's Goldberg; Jen Dennis, Head of VR, RSA Films; Eric Stern, MD...

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Advertising Industry Marketing

Demandbase Reports Agency Based Marketing Expands to Agencies

Anisha Kapoor

October 25, 2017October 25, 2017

New research from Demandbase reports two-thirds of marketing agencies surveyed use Account Based Marketing to provide better results for clients Demandbase, a leader in Account-Based...

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Industry Public Relations

Camino Public Relations wins Bulldog Reporter Award for Best PR Team

Anisha Kapoor

October 24, 2017October 24, 2017

Bulldog Reporter Prestigious Gold Award Recognises Camino Public Relations Unique Approach to Social Issues Bulldog Reporter announced Camino Public Relations as this year's Best PR...

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Advertising Industry

McCann Worldgroup to Work With Subway in Asia Pacific

Joshua Hughes

October 23, 2017October 23, 2017

McCann Worldgroup will deliver creative and digital solutions for Subway, with the business led from the network's Singapore office Subway has appointed McCann Worldgroup, a...

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Advertising Industry

Grey Europe Named Agency of the Year 2017 at EACA Euro Effies

Joshua Hughes

October 20, 2017October 20, 2017

Eight time win of prestigious award is further proof of Grey Europe commitment to delivering Famously Effective work for its clients Grey Europe has been...

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Industry Marketing

Johnathan Opdyke Named Chief Strategy Officer of Criteo

Anisha Kapoor

October 19, 2017

As Part of a Growing Commitment to Building the Commerce Marketing Ecosystem in Criteo, Proven Entrepreneur Will Lead Strategic Efforts Criteo, the leading commerce marketing...

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Advertising Industry Marketing

CEO of Octane Marketing Accepted into Forbes Agency Council

Joshua Hughes

October 18, 2017October 18, 2017

Forbes Agency Council Is an Invitation-Only Community for Executives in Successful Public Relations, Media Strategy, Creative and Advertising Agencies CEO of Octane Marketing, Adam Stone,...

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Advertising Industry

Kevin Porter Appointed Head of Media Department at Walrus

Anisha Kapoor

October 17, 2017October 17, 2017

Porter brings more than three decades of experience building and executing strategic media campaigns to Walrus Walrus has appointed Kevin Porter as Media Communications Director...

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Industry Marketing

Lagardère Sports And Entertainment Launches Lagardère Plus

Anisha Kapoor

October 16, 2017October 16, 2017

Lagardère Plus will continue to explore strategic acquisitions in key global markets to deliver ever more impactful partnership marketing Lagardère Sports and Entertainment has launched...