McCann Worldgroup will deliver creative and digital solutions for Subway, with the business led from the network’s Singapore office

Subway has appointed McCann Worldgroup, a leading global marketing services company with 24,000 employees in more than 100 countries, as its regional agency of record after a competitive multi-agency pitch. The agency will help Subway achieve its overall brand transformation goals, with a focus on delivering integrated communications that will drive relevance and emotional connection.

The Asia Pacific region represents a significant growth opportunity for Subway, as the brand aims to redefine choice and empower consumers to live a vibrant lifestyle across the region.

“McCann Worldgroup impressed us with the strength of their creative approach and their in-depth understanding of Millennials across Asia Pacific. I look forward to working closely with the McCann Worldgroup team,” commented┬áMandy Mak, Regional Marketing Director, Subway Asia Pacific.

“We are very proud of this win and the opportunity to work with such a fantastic brand. McCann Worldgroup has millennials’ programmes embedded in several of our Asia offices and is well-known for our ‘Truth About Youth’ study that rolled-out across 9 APAC markets last year. This is a great chance to fulfil our mission of forging a meaningful role for the brand across a unique millennial audience,” said Nick Handel, CEO, McCann Worldgroup Singapore.

McCann Worldgroup, part of the Interpublic Group, comprises of McCann Erickson (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), ChaseDesign (shopper marketing) and PMK-BNC (entertainment/brand/popular culture).

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