The Winning Design by Cushman Helped Legendary Atlanta-Area Music Venue, Eddie’s Attic Bring Music Lovers Together for a Good Cause
Cushman Creative, a design agency specialising in quality of life marketing, was honoured with a gold 2017 MarCom Award for a poster announcing a hurricane relief concert hosted by Eddie’s Attic in Decatur, Georgia.
“With so many hurricanes this year, the impact was felt all over the country. As a music venue, Eddie’s Attic has the unique ability to bring people together through the power of music. The ‘We Are One’ concert was a reminder that even in the face of so much devastation, we can make a small difference by supporting those in need,” said Karan Cushman, CEO, Cushman Creative.
Eddie’s Attic is an institution in the greater Atlanta area. Since 1991 the live music venue has provided a platform for aspiring and accomplished performing songwriters to perform, including well-known musicians such as Indigo Girls, Sheryl Crow, The Black Crowes, India.Arie, Justin Bieber, and so many more.
Hosting a hurricane relief concert was not unusual for the owner, Dave Mattingly, who takes pride in supporting his community.
The winning design visually transformed the image of swirling water into an impressive symbol of unity. The design is purposely stark, making it more impactful, but it is also welcoming and hopeful. It stirs the viewer and leaves a lasting impression that by coming together we are powerful, too.
“The agency’s design in which the word ‘one’ is larger than the hurricane speaks to the power of the American heart and spirit to overcome adversity. The artists and concert-goers loved it,” said Dave Mattingly.
The MarCom Awards is an international competition for creative professionals involved in the concept, writing and design of traditional and emerging media, and is judged by The Association of Marketing and Communication Professionals.
Other top 2017 winners include MSR Communications, IBM Watson, Fred Hutchinson Cancer Research Centre, United Way Worldwide and Eli Lilly and Company.
Founded in 2007, the agency is a branding and marketing communications firm that works exclusively with biomedical, life science and pharma brands that can improve quality of life.