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Entering with only the Excel, the brand now owns 14 vehicles in its American line-up with more than 10 million cars sold locally
Hyundai, has entered its 30-year mark in the United States since penetrating the market three decades prior with its maiden and only offering at the time—the Excel. While of humble origins, the brand is presently the fifth largest automaker in the world with 14 vehicles in its American line-up and more than 10 million cars sold.
The anniversary is complemented by the automaker’s top-rank position on the USA Today ad metre for its Super Bowl 50 commercial. The first automotive powerhouse to reach the milestone, the marque also recently unveiled the Genesis, a high-end range, countrywide—an equally notable achievement for the group.
The new arrival seeks to redefine luxury as a future mobility platform centred on people. Anticipating a consumer’s needs at every touch point, the model embodies four key aspects: human-focused innovation, refined and balanced performance, athletic elegance in design, and hassle-free customer experiences.
Meanwhile, Hyundai is ahead of the curve with Ioniq, the first model line to offer a choice of three electrified powertrains available in a single body—electric, plug-in hybrid, and hybrid. The variant breaks hybrid stereotypes with an engaging drive experience via class-leading fuel economy and design.
Furthermore, its official sponsorship of the National Football League acts as a conduit between the brand and love of the sport which fans possess. Additionally, the company also runs an intensive college football marketing programme which connects millions of supporters nationwide.
Other sports-related collaborations include its involvement with FIFA as official automotive partner as well as the PGA Tour as title sponsor in conjunction with the said association’s long-standing tournament at the Riviera Country Club in Los Angeles.
When Hyundai entered the country, its vehicles were imported. Currently, more than 60 percent of the products sold in the United States see domestic manufacture. Ten years ago, the marque expanded its operations to include building cars locally with the opening of the Hyundai Motor Manufacturing Alabama plant in Montgomery.
“Our mission is to constantly make things better for our owners. We will continue that promise by pushing the envelope with exceptional design, quality, and value. Hyundai is well positioned for the coming growth and evolution of the American car market,” said Dave Zuchowski, President and CEO of Hyundai Motor America.
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