Hyundai has announced the appointment of seven-member music group, BTS, as the global brand ambassadors for its Palisade SUV.

Hyundai has named seven-member group, BTS, the global brand ambassadors for its brand-new flagship sport utility vehicle, Palisade. The automotive giant will unveil the fresh entry, which is also its largest three-row SUV, at the Los Angeles Auto Show tomorrow with a video featuring the band.

The carmaker will soon follow the launch up with a series of digital content as part of the Always Remarkable global campaign created for the Hyundai Palisade. Promotional executions are slated to roll out across the marque’s social media channels to include Instagram, Facebook, and YouTube.

Sporting a bold exterior, the Palisade is designed to command attention. The variant is equipped to afford parents with growing families and active lifestyles both optimum safety and security. The contemporary make boasts dignity with style through an understated theme to demonstrate clear differentiation.

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