Huggies will donate up to US$50K to non-profit Hand to Hold as part of its HelpingHugs campaign

Huggies and Meijer are partnering to support NICU (Neonatal Intensive Care Unit) families, in honour of NICU Awareness Month in September through Hand to Hold, a national nonprofit organisation that provides personalised care to NICU parents.

For every pack of the diaper brand’s Little Snugglers or Little Movers diapers purchased through 11 September 2021, in-store or at, Huggies will donate US$1/£0.73 to Hand to Hold, up to US$50K/£36.5K total.

“Huggies is dedicated to helping families navigate the unknowns of babyhood, which can sometimes include the NICU,” said Sarah Inbau, Huggies North America Brand Manager and NICU parent. “We’re proud to be a national sponsor of Hand to Hold, and we’re honoured to have Meijer help support NICU families across the country and raise awareness of resources available for NICU families through Hand to Hold.”

One in seven babies born in the US spends time in the NICU and Huggies has a long legacy of supporting NICU parents and their babies. The brand has partnered with NICU nurses and parents to create a special line of diapers and wipes for NICU babies and their incredibly delicate skin.

“As a family company, supporting families in our communities is so important to us, especially during some of parenthood’s most challenging moments,” said Matt Campbell, Baby Consumables Buyer at Meijer. “We’re pleased to partner with Huggies on a shared mission to serve NICU families.”

With support from Huggies, earlier this year Hand to Hold unveiled an innovative mobile app to provide critical emotional and mental health support to NICU parents. Hand to Hold provides personalised support before, during and after a NICU stay to help ensure all NICU families thrive.

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