HSA Bank Launches Refreshed Brand

HSA Bank Rebranding

HSA Bank, the US  financial healthcare solutions company, has unveiled a new look and feel, underscored by the new brand promise, “Own Your Health.”

HSA Bank’s brand refreshment comes on the heels of several important milestones reached earlier this year, including the expansion of the company’s product suite and September’s announcement that it is acquiring the health savings account business from JP Morgan Chase.

“The way people pay for healthcare is rapidly changing and HSA Bank is here to help individuals and employers manage these costs in ways that are both comprehensive and easy,” said Chad Wilkins, executive vice president and head of HSA Bank. “We see ourselves as their partner in this endeavour. By sharing the expertise we have gained over the years, we enable our customers to take ownership of their health and show them the way to a healthier future – financially, physically and mentally.”

HSA Bank partnered with Monigle Associates, Inc., a brand consultancy agency based in Denver, Colorado, to create the new image. “Own Your Health is ideal for HSA Bank because it conveys their product and service offerings in a way that is simple to understand,” said Justin Wartell, Managing Director, Monigle Associates, Inc. “It is a statement that empowers the customer and communicates the brand’s purpose while also encompassing the company’s other product offerings such as HRAs and FSAs.”

HSA Bank offers a comprehensive package of industry-leading products and services that are designed to help individuals and employers manage their current and future healthcare costs. In addition to health savings accounts, HSA Bank offers health reimbursement accounts (HRAs) and flexible spending accounts (FSAs) with access to HSA Bank’s myHealth Portfolio, an online dashboard that consumers can use to store health-related data and receipts, file claims, initiate payments to providers, and consolidate expenses and claims from multiple providers.  HSA Bank also offers customers a defined contribution plan in which employers provide their employees with a fixed amount of money to purchase healthcare insurance. If they wish, employees may roll leftover funds into pre-tax savings accounts.

HSA Bank’s brand look and feel was also launched on the company’s website, www.hsabank.com. In the coming months it will also be rolled out in advertising, direct mail, correspondence, collateral material, debit cards and building signage.