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The G2 Esports x Ralph Lauren joint venture has launched its new, top-notch capsule collection!
The iconic luxury brand Ralph Lauren‘s collaboration with G2 Esports features a new collection larger than life. The highly-anticipated collection includes an array of clothing for athletes and creators.
Clothing types for the collection are T-shirts, polo shirts, hoodies, tracksuits, and hats, taking it to the next level.
Even more striking is that this collaboration solidifies G2 Esports’ position as trailblazers in the e-sports space. The European e-sports organisation intends to close the gap between e-sports and lifestyle, striking out against boundaries to support this new cause.
Sabrina Ratih, COO of G2 Esports, said: “We are really excited to announce this collection with Ralph Lauren. At G2, partnerships are all about creating better experiences and offerings for the consumer, bringing fans closer to the brand, and attracting new audiences. This collaboration does all of that and more.”
As LEC Summer Playoffs are just around the corner, G2 Esports has chosen the right occasion for the launch. The collection officially debuted on the 15th of July when the League of Legends EMEA Championship (LEC) team competed in Berlin.
Ralph Lauren is just one of the brand’s several long-time partnerships, as the organisation has previously collaborated with Mastercard, Lenovo LEGION, Logitech G, Red Bull, AGON by ROC, Herman Miller, and Oakley.
