0
0
The Actress, Co-Host, and Mother Of Two Invites Fans To See How She Maintains Her Favourite Living Spaces Through The Febreze “One Happy Home” Video Series
Febreze ONE, a Procter & Gamble brand, launched its #ONEStateofMind campaign, recognising that all folks deserve to breathe deep and love the air they are in.
A recent survey by the brand found that 90% of Americans reported that a fresh smelling environment can give them a positive outlook or even improve their mood or performance, inspiring something it likes to call “ONE State of Mind”—a state of cleanliness, freshness and happiness.
The brand expressed that whilst cleaning the air around you can have a profound and beneficial impact, everyone is faced with odour problems in their home. However, there are many people who do not believe that air fresheners are an answer based on poor past experiences with lower-quality products or their desire to avoid items with harsh aerosols and heavy perfume.
To offer a solution for ‘scent skeptics’—someone who runs away from heavy sprays and overwhelming fragrances—and help them achieve #ONEStateofMind, the brand created Febreze ONE, a fabric and air mist that safely cleans away odours without aerosols, dyes or heavy perfumes.
Named a 2018 “Product of the Year” award-winner in the Air Care category, the products allow even the most sensitive sniffers to spray, stay and love the air they are in.
To encourage consumers to get into #ONEStateofMind, the brand partnered with actress, co-host of “The Real,” mother of two, and self-proclaimed scent skeptic, Tamera Mowry-Housley.
As part of the collaboration, Mowry-Housley opened up the doors to her home and shared how she relies on the products to help eliminate everyday odours within her own living space and provide her—and her family—with a fresh smelling environment.
The collection of mini-episodes, entitled the “ONE Happy Home” video series, can be found on the brand’s YouTube page.
“As a scent skeptic, I have always avoided the overpowering scents and sprays of traditional air fresheners but, as a mom, I know the struggles of everyday household odours.
“And with two little ones, it really puts my mind at ease knowing that these products are gentle and effective in combating those smells without the use of aerosols, dyes or heavy perfumes. With the ‘ONE Happy Home’ video series, I am excited to share how the product has become a staple in my household—from my kitchen to my family room and beyond,” said Tamera Mowry-Housley.
Mowry-Housley launched the #ONEStateofMind campaign on Thursday, 5 April at Clikq Showroom, an event space in New York City. On-site attendees were able to chat with Mowry-Housley about her partnership with the brand, view the “ONE Happy Home” video series, and discuss the budding interior designer’s top tips for creating a warm and welcoming living space.
“We are proud to welcome Tamera into the Febreze ONE family as we kick off our #ONEStateofMind programme.
“As a scent skeptic herself who faces household odours each and every day, Tamera perfectly embodies the Febreze ONE target consumer. We are honoured that she trusts Febreze ONE to safely turn her living space into ‘ONE Happy Home’.” said Martin Hettich, Vice President Home Care North America & Brand Franchise Leader Global Air Care at Procter & Gamble.
Fans can watch the “One Happy Home” video series on the brand’s YouTube page. They can also join in the conversation by using the hashtag #ONEStateofMind and by following Febreze on Facebook, Instagram, and Twitter.
Procter & Gamble’s Oral-B was a two-time Global winner of the World Branding Awards in the Personal – Oral Care category.
Average Rating