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Pacsun has released a limited-edition merchandise collection inspired by Paris Hilton’s latest album, ‘Infinite Icon’.
The limited-edition collection, created in collaboration with Hilton’s next-gen media company 11:11 Media, features a variety of tops inspired by the ‘Infinite Icon’ album art. The lineup includes a cropped tank, two boyfriend tees, a baby tee, and a hoodie, all adorned with vibrant elements from the album’s artwork. The collection, priced between $25 and $65, offers sizes ranging from XS to L.
In a statement, Brie Olson highlighted the significance of the Pacsun x Paris Hilton partnership, emphasizing their shared values and dedication to creating a positive impact on the next generation.
“Paris greatly admires Pacsun and feels a strong connection to our brand, so we’re thrilled to partner with her on the ‘Infinite Icon’ album merch collection. This collaboration offers fans a unique way to engage with her music through fashion. At Pacsun, we focus our mission on empowering the youth community, and this partnership with Paris perfectly aligns with that vision. ”I want everyone who listens to my new music to feel like an icon, and with these incredible new pieces, they’ll be Sliving!”, she added.
The Paris Hilton x Pacsun collaboration is a testament to the power of fashion and music to bring people together. By combining Hilton’s iconic style with Pacsun’s trendy designs, the collection offers fans a fresh and exciting way to express themselves.
ABOUT 11:11 MEDIA
11:11 Media is a global, next-generation entertainment and consumer lifestyle company at the forefront of pop culture, bridging content, community, and commerce. Founded in 2021 by Paris Hilton and entertainment industry veteran Bruce Gersh, the company spans a wide range of sectors, including film, TV, audio, music, books, consumer products, digital media, and web3.
With a focus on lifestyle, fashion, beauty, wellness, art, travel, and more, 11:11 Media has achieved over $4 billion in global retail sales through its consumer product licensing and partnerships, with major presences at retailers like Walmart and Amazon. The company has collaborated with brands such as Hilton Hotels, Uber, Klarna, NBC, MAC, Living Proof, and Taco Bell to create impactful pop culture moments that engage its massive fanbase of 80 million followers across both physical and digital platforms.
ABOUT PACSUN
Pacsun is a purpose-driven, leading specialty retailer that offers a curated selection of emerging brands and trending fashion, all viewed through the lens of youth culture. Known for delivering the latest in contemporary, streetwear, and activewear, Pacsun collaborates with top brands at the crossroads of fashion, music, art, and sports. These partnerships result in curated collections, rare and exclusive products, and creative collaborations designed to inspire the next generation. Founded in 1980 in Newport, CA, Pacsun is now co-created in Los Angeles.
