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The esteemed House of Karl Lagerfeld is poised to make a significant return to Pitti Uomo, the premier international menswear trade show, in January. This highly anticipated event will feature a captivating acoustic performance by the brand’s talented ambassador, Victor Ray.
The Amsterdam-based fashion house is designing an extraordinary immersive experience that will bring the brand’s iconic heritage to life. This presentation will combine captivating experiential storytelling with meticulously crafted, bespoke decor, creating a unique environment that embodies the essence and legacy of the brand.
“Our return to Pitti Uomo provides a significant platform to introduce our audience to the ever-evolving universe of Karl Lagerfeld,” remarked CEO Pier Paolo Righi.
The highly anticipated Pitti 107 fashion salon will grace the historic city of Florence, Italy, from January 14 to 17. This prestigious event will feature two extraordinary runway shows by emerging Japanese tailoring sensation Setchu and the avant-garde fashion house MM6 Maison Margiela.
“Our presentation is a fitting tribute to Karl Lagerfeld’s enduring legacy and innovative spirit. It serves as a bridge between his inspiring past and our promising future. We aim to strengthen existing connections with those who admire his work and to cultivate new relationships with individuals who share his unwavering passion for creativity, individuality, and the extraordinary,” Righi explained.
The exclusive Karl Lagerfeld (KL) event will take place on January 15th from 3:00 PM to 5:00 PM. Attendees will be treated to a captivating live acoustic performance by Victor Ray, a renowned British singer and rising star who serves as a menswear ambassador for Karl Lagerfeld. Currently on a sold-out European tour, Ray’s performance promises to be a highlight of the event.
Situated in the vibrant Sala della Scherma, a central venue at the fair, the Karl Lagerfeld and Karl Lagerfeld Jeans presentation will showcase the complete range of men’s collections. The presentation will also feature a carefully curated selection of core women’s pieces, highlighting the brand’s sophisticated offering. A particular emphasis will be placed on white shirts, a foundational element in the late Karl Lagerfeld’s wardrobe and a timeless signature of the brand.
The space will additionally showcase a selection of Fall/Winter 2025 collections, encompassing eyewear, footwear, and accessories. The booth’s striking exterior will serve as a visual representation of Karl Lagerfeld’s distinctive aesthetic.
The bold and expressive, minimalist black-and-white design will explore the contrasting elements that Karl Lagerfeld himself celebrated. Additionally, the presentation will offer an exclusive preview of the Spring/Summer 2025 campaign, featuring the renowned TikTok sensation and rising male model, Calum Harper.
Founded a half-century ago by the legendary Karl Lagerfeld, the House of Karl Lagerfeld is now helmed by Creative Director Hun Kim. The brand is supported by members of the Karl family, including Brand Ambassador and Product Consultant Sebastien Jondeau, and Sustainability Ambassador Amber Valletta.
Karl Lagerfeld currently operates in over 200 stores globally, encompassing premium wholesale and franchise partners. Key locations include Paris, London, Munich, Dubai, and Shanghai. The brand also maintains a strong digital presence across Europe, the Middle East, Asia, and its dedicated online store.
