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In line with the push, the marque has announced the addition of two new long-range aircraft to its Crystal Luxury Air fleet
Crystal Cruises has kick-started a brand campaign titled, All Exclusive, in conjunction with its debut of a new yacht offering dubbed Crystal Esprit. The advertising initiative directly supports the company’s expansion across the luxury travel and hospitality landscape.
On top of the aforementioned launch, the marque has announced its plans to take Crystal Luxury Air further with the addition of two long-range aircraft—an ACJ319 jet and Bombardier Global Express XRS. The carriers join a fleet which already includes a Boeing 777-200LR and 787 Dreamliner.
The new planes are set to service private charters as well as transport passengers to choice global destinations marked by ocean, river, and yacht voyages offered by the brand, from any point in the United States to the Mediterranean, Indian Ocean, and the Pacific.
A reflection of the line’s all-inclusive platform adopted in 2013, Crystal Cruises’ vacations and newly-executed marketing exercise embody its bespoke portfolio and high-end offerings which include fine wines and spirits, pre-paid gratuities, and enriching on-board encounters.
“We are reinventing travel and All Exclusive is the perfect representation of that. Whether it is by ocean, river or air, everything we do is designed to take our guests to a new level of luxury, service, and adventure,” said Edie Rodriguez, CEO and President of Crystal Cruises.
The 360-degree campaign encompasses a combination of marketing elements to include advertising, brochures, digital, direct mail, and more. It has also utilised high-end photography to evoke emotions unique to the Crystal experience with the imagery portraying a sense of dreams being brought to life.
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