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Covergirl Canada has appointed television personality, Sangita Patel, as the new face of its Simply Ageless Collection, now relaunched.

Covergirl Canada has welcomed on board HGTVā€™s Home to Win host, Sangita Patel, as the newest face of its Simply Ageless Collection scheduled to relaunch in stores this month. The media icon is the latest addition to a diverse lineup of leading women, including recording artiste, Katy Perry; actress and producer, Issa Rae; and cookbook author, Ayesha Curry.

While a fitness aficionado and mother, she is also an entertainment journalist. The new campaign under said portfolio will feature Patel alongside 70-year-old model and dietician, Maye Musk. The effort celebrates women of all ages and invitesĀ fansĀ to be proud of their own by sharing their number.

The Covergirl range includes the 3-in-1 Liquid Foundation, Instant Fix Advanced Concealer, and Instant Wrinkle Defying Foundation from Simply Ageless. The items from theĀ capsule feature a hyaluronic complex and Vitamin C to hydrate skin and improve tone over time.

The line will be available in storesĀ from January onwards. Patel is set to appear across in-store advertising collaterals. She will also participate in media activities for the brand.

About Post Author

Olivia Pearce

Branding Editor. Passionate about all things branding, I like to find out the stories behind a brand. If I do have any spare time, I enjoy watching documentaries.
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