This winter holidays, Corona Beer integrates a unique twist on the traditional ugly sweater concept and innovative designer beer bottles. Following this blend, Corona partners with celebrity fashion designer Talia Coles, renowned for her work with Snoop Dogg in the “La Vida Más Fina” campaign.
Corona Extra Beer introduces the exclusive “Feliz Navi-Drip” holiday collection. The limited-edition lineup features holiday cans of Corona Extra and matching robes, both crafted by Talia.
In addition, Talia Coles aimed to infuse modern style into conventional holiday attire. Further, it successfully redefines the traditional ugly sweater trope with a Latin flair in collaboration with the Corona beer brand.
The collection marks the brand’s first-ever collaboration with a designer to revamp the iconic Corona Extra can. Additionally, it presents a refreshing and chic approach to the upcoming winter holiday.
The specially designed holiday cans incorporate color-changing thermochromic ink technology. This technology brings the beach hut to life, as it can perform a transition from ice-cold to empty. Moreover, it creates an engaging visual experience for consumers.
While extending this collaboration in the fashion world, these two brands create coexisting robes that complements the can design. Through this, it allows wearers to flourish their style both indoors and outdoors. Expressing her excitement about the collaboration, Talia stated, “I am thrilled to be collaborating with Corona on this collection, applying my ‘design your life’ mantra to the beer space and holiday season.”
When will the Corona Beer Feliz Navidad celebration start?
Limited-edition color-changing cans of Mexican beer will be available exclusively in 12-packs. It will start on Black Friday in selected cities: Los Angeles, Miami, New York, and Philadelphia. However, once the supply is depleted, it will not be restocked.
Moreover, scanning a QR code on the can’s back grants access to the Corona Holiday Sweepstakes website. Consequently, it offers a chance to win a robe from the Feliz Navi-Drip set. Yet, supplies for this opportunity are also limited.
Surprisingly, an immersive virtual beach hut experience via Obsess now offers in-person assistance. Basically, it’s for securing the Feliz Navi-Drip collection. Due to this, you can engage in holiday activities, including watching the Corona “Feliz Navidad” ad. Plus, access Instacart and Drizly for online Corona orders.